Title: Word of the Day
August 31, 2004 Published by  WhatIs.com

Word of the Day

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IN THIS ISSUE:
  >  Word of the Day: jump page
  >  Today's Tech News
  >  Brain Food
  >  Additions and Updates

 
iSeries Security Tip
iSeries security expert Rich Loeber helps you stay on top of your security issues with this tip from Search400.com. Twice a month you get advice to make sure no one -- intentionally or unintentionally -- gets in and alters your system. Click here to register.
 


Today's Word

jump page

1) In Web advertising and marketing, a jump page is a Web page that is made to appear temporarily in order to capture the user's attention as a promotion or to gather user information in a survey. A jump page may be a splash page that contains a Flash animation or it may be a pop-up window with text and graphics. According to industry expert Robbin Zeff, a jump page on the Web is temporary, it is directly related to products or services that are currently being promoted, and it is designed to reinforce other ad promotions the user may have been exposed to. The user closes the jump page to get to the content that was originally desired.

2) In Web site maintenance, a jump page can be a page that is posted temporarily to redirect the user when the page's address (its URL) has been changed.

3) In Web site design, jump page is a term that is sometimes used to describe a Web site page that provides a "jumping off" point for users who need to locate information on the Web quickly and efficiently. Thus, a portal site or the home page for a site that specializes in gathering resources for a specific area of interest might be referred to as jump pages.

MORE INFO:
Optimost offers marketing services that include jump pages.



Today's Tech News

Longhorn announcements barely a blip on IT radar
[SearchWin2000.com]
IT professionals aren't paying a great deal of attention to the latest road map for the next version of Windows. But for those taking a long-term view, a Gartner analyst has a bit of Longhorn advice.

Hardware spending hits its stride with Linux
[SearchEnterpriseLinux.com]
A Forrester Research hardware spending survey shows strong growth with Linux at the heart of the spurt.

Report: Financial institutions face growing insider threat
[SearchSecurity.com]
A government study finds financial organizations are increasingly threatened by insiders who exploit their computer access to commit theft or sabotage.

More Tech News
Catch up on all the latest IT news!


Brain Food

Tape users: Do You Speak Geek?
Think you know tape? Find out how you measure up on our tape geek-o-meter.

Secret Word of the Day
This is a physical device that can pass packets between Ethernet and an ATM network by using the data link layer and network layer information.
(Answer)

Today's Trivia Question
Who said "The nice thing about standards is that there are so many to choose from"?
(Answer)

Abbreviation/Acronym QOTD
Rexx is an interpreted script language developed by IBM. What does Rexx stand for?
a) Reactive Enforcement Execution Exchange language
b) Reactived Extendable Exchange language
c) Restructured Extended Executor language
d) None of the above
(Answer)

Additions and Updates

802.16c
bid for placement
10g
General Public License
graphical password



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