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Issue Sponsored By:
> Voice over IP Tip
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IN THIS ISSUE:
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Word of the Day: floating ad
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Today's Tech News
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Brain Food
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Additions and Updates
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Voice over IP Tip
Thinking about implementing voice over IP? This weekly tip will help you select the right equipment, integrate it successfully with your enterprise data network, and maintain quality voice services.
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![Today's Word]()
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floating ad
A floating ad is a rich media type of Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a smaller rectangular window. They may
or may not provide a means of escape, such as a close button. More sophisticated versions can come in any shape or size and include sound, animation, and interactive components. Floating ads use a variety of technologies, such as a combination of Flash and dynamic HTML (DHTML), and may have
the ability to display differently according to the user's browser capabilities. United Virtualities and Eyeblaster are two advertising media companies that offer floating ads.
According to a HowStuffWorks article about Web advertising, a floating ad generates a clickthrough rate of about 30 clicks per thousand impressions, similar to the rates for pop-up ads and much higher than the
cited 2-5 clicks per thousand impressions for a banner ad. Although the floating ads don't necessarily generate more clicks than pop-ups, they are thought to be more memorable and have a greater branding effect as a result. They often include tracking capabilities that report not only the numbers of clicks to the ads, but the number of times users reload a page to see the ad again.
MORE INFO:
> HowStuffWorks explains more about floating ads in its tutorial about Web advertising.
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![Today's Tech News]()
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Microsoft's licensing takes a step in a new direction
[SearchWin2000.com]
The software maker's new "step-up" licensing program gives certain customers a free upgrade from standard to enterprise editions of major products.
Novell, others battle for govt. Linux biz
[SearchEnterpriseLinux.com]
Novell is just one of many vendors catering to government accounts, as the worldwide wave of open source and Linux continues its march onto state, federal and personal desktops around the world.
Multiple strategies guard youth services agency
[SearchSecurity.com]
Case study: How to protect confidential information, ward off spam and malware, and defend against intrusions with a smaller budget.
More Tech News
Catch up on all the latest IT news!
![Brain Food]()
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Secret Word of the Day
This is a technology that allows a network professional to remotely
power on a computer or to wake it up from sleep mode.
Answer
Today's Trivia Question
What company was E.F. Codd working for when he invented the
relational database?
Answer
IT Alphabet Soup
PDA is small mobile hand-held device that provides computing and
information storage and retrieval capabilities. What does PDA stand for?
a. personal data assistant
b. personal digital assitant
Answer
Learning Center Update
If you're a serious storage professional, you most likely can define SAN, NAS, cache memory, Gigabyte or even SOX in your sleep. But do you know the meaning of these more hard-core storage terms? This fast reference to our most-searched advanced words can shed some light.
Click here
![Additions and Updates]()
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Quiz: Computer Nostalgia
SAP Integration Adapter
storage security
record standardization
dirty data
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