Actually the proposed model allows for the use of real content, not just an 
attribute. This is generally regarded as a better approach for accessibility 
since it provides much more flexibility (and as it happens provides for better 
backwards compatibility as well. So instead of 

<video src="foo"  alt="video of me falling off a bike">

You can have

<video src="foo">
  <object type="video/theora+ogg" src="foo">
    Sorry, it seems your browser isn't playing <a href="foo"><img src="fooshot" 
alt=""><br>
     the cool video of me</a> that I put here. Pity, you are missing out on 
watching me fall off a bicycle.
    <p>Still, you can always read <a href="reviews">the reviews and 
descriptions</a> from my friends instead...
  </object>
</video>

or something. (If you are using HTML as a source for multilingual sites, or 
something more complex, you get even more magic. But that's a somewhat advanced 
use case).

cheers

Chaals
   

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