Philip Taylor wrote:
I believe the company logo case is also unclear in the spec. See e.g.
http://www.google.com/ (when it's not a special day) - the image is
simply the word "Google" (as a page heading, so it should probably be
in <h1>), so common sense says it should have alt="Google". The spec
phrase "Icons: a short phrase or label with an alternative graphical
representation" sounds like it might apply here, but none of the cases
in that section seems to work: in particular, I don't think "the logo
is being used to represent the entity" would apply, because the
purpose of the image is not to represent the entity (as it would be in
e.g. a list of search engines that shows small images of all their
logos so you can choose your favourite), and instead its purpose is to
tell users what site they are on (and to make it look prettier).

I would disagree with this assessment.

A definition of "logo" that I submit as both typical and accurate is "a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition" [1]. Whether or not the logo is standing alone or has a surrounding context of other logos is not relevant to whether or not it is performing a representation function.

Even if your assessment is correct, I believe my suggestion for clarifying 'equivalent representation' would apply to your situation in any event.

[1] http://dictionary.reference.com/browse/logo
--
Bill Mason
Accessible Internet
[EMAIL PROTECTED]
http://accessibleinter.net/

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