On 26 Jun 2014, at 20:45, Domenic Denicola <dome...@domenicdenicola.com> wrote:

> I would like to reiterate that "brand-" is not a good prefix for this 
> purpose. It has nothing to do with brands, and much more to do with the app 
> or with system integration.

Major +1 here, seeing as this feedback was ignored before. Just `color` is 
simpler and makes much more sense.

Interesting to see this would be only the second HTML attribute value to get 
parsed as a simple color 
(http://www.whatwg.org/specs/web-apps/current-work/multipage/common-microsyntaxes.html#simple-color)
 rather than a legacy color (the other one being `<input type=color 
value=foo>`).

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