After having read the information on Wikia's new style, and discussing the
issue with several of my fellow Wookieepedia admins, and many of our most
dedicated users, I feel compelled to try to get across the message of just
what a bad idea this is. Specifically, the decision to inject advertisements
into the content of articles and the main page. When this was announced on
the Wookieepedia IRC channel, in which almost all the major Wookieepedia
contributors and admins spend time, it failed to garner anything but utter
derision and disgust. The first question was "Can we move somewhere else?"
Many of our users, myself included, were outraged. Not a single person spoke
up in defense of the idea. Greyman, one of our administrators and a Wikia
janitor, has informed me that he registered complaints, and was blithely
assured that he was in the minority. Perhaps those who said so genuinely
believed this. I fail to see on what evidence they have based this, and it
certainly does not match my experience.

As I have stated in the IRC channel, I couldn't care less where ads are
placed, or how many are placed. So long as they're not flashing garish
colors or advertising goat pornography, they don't bother me. I understand
business. I understand that advertising money is rightfully a major factor
in decisions. We can't run Wikia on pure love for Star Wars or Star Trek or
muppets or whatever our chosen subject is. But I have to draw the line at
forcing advertising into the content of an article. Our articles are
meticulously laid out to look good. Almost all of them have some sort of
infobox at the top that would get forced well down the page by the proposed
advertisement. They have images that would probably be forced out of
alignment by pushing the infobox down. Moreover, the very idea of sticking
foreign advertisements into the content area is pretty offensive to our
dedicated users, who put a lot of time into their articles. As I said, I
don't give a dang about what goes on outside that little box of individual
article content. But unilaterally forcing (and the unilateral imposition of
Wikia decrees on wikis with little or no warning and less consent has been a
point of repeated outrage for Wookieepedia admins and users alike) a big
block of foreign content right at the top of each and every article, not
just beside but *inside* it -- that is not at all appealing. It's a horrible
decision that seems to be motivated only be sales department concerns with
no consideration of the impact on users and readers.

When people see a gigantic ad block inside the article they come to read,
it's not going to impress them. It's going to look ugly and intrusive. When
people search for Luke Skywalker and find a great big ad and a few
paragraphs about Luke with half an image lurking at the bottom, they're
going to want to look elsewhere. Instead of looking professional, it makes
Wookieepedia and Wikia look cheap, mercenary, aggressive, and indifferent to
the quality of their content and the presentation thereof. It looks flat-out
chintzy. I know that when I go somewhere online and get confronted by a
virtual Vegas of obnoxiously intrusive advertising, I'm immediately turned
off. I don't want to have to get through an ad before I get to content.
Maybe advertisers like it. No one else does. Dedicated users are going to be
offended, as I am, at the prospect of advertising being forced into their
work with no regard for the presentation of the article, and I know that the
response from everyone I've talked to has been outrage. I'm sure this little
plan will inspire a serious push for a move elsewhere, because this is not
something that is going to be taken well. Especially in that it's been
decreed without any input from the actual users, and all concerns are
apparently being brushed off with the ridiculous line that people will get
used to it. People shouldn't have to get used to bad ideas, not when they've
not had any input in the decision. I've seen no explanation as to why Wikia
could not attempt to gain better advertising revenue from ads outside the
content space. Why not a floating ad at the very top of the page that can't
be scrolled away? Why should what advertisers think they like most
determine, without any other factor apparently being given much weight, that
an extremely intrusive addition be forced onto all wikis?

Objectively, I think this is a bad decision and a bad direction for Wikia.
Moreover, I think it's absolutely no way to treat the people producing the
content and the page hits that give Wikia something to sell. I have to ask
that Wikia please reconsider this decision.

Havac, Wookieepedia administrator
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