https://bugzilla.wikimedia.org/show_bug.cgi?id=37287
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Bug #: 37287
Summary: Article Feedback Page - Metrics Stage 5 Test:
Bucketing and clicktracking
Product: MediaWiki extensions
Version: unspecified
Platform: All
OS/Version: All
Status: NEW
Severity: major
Priority: Unprioritized
Component: ArticleFeedbackv5
AssignedTo: [email protected]
ReportedBy: [email protected]
Classification: Unclassified
Mobile Platform: ---
Here are our requirements for AFT Metrics Stage 5, which will measure usage of
the final feedback form (Option 6) -- as compared to the current feedback form
(Option 1). Our plan for this Stage 5 test is posted here:
https://docs.google.com/a/wikimedia.org/document/d/1YzWs0gsPeDiURzS6UZ1r_eK-KVsyy5ieoKowNcc3ExM/edit
To collect data for this test, we plan to to bucket users in two groups:
* 50% of AFT5 visitors will see the new Option 6 feedback form (when they click
on 'Post feedback', they will see the CTA 3 inviting them to a survey about
that new form, as outlined here:
http://www.mediawiki.org/wiki/Article_feedback/Version_5/Feature_Requirements#CTA_3:_Take_a_Survey)
* 50% AFT5 will see the current Option 1 form (when they click on 'Post
feedback', they will see the CTA 5 that invites them to view the feedback page,
as outlined here:
http://www.mediawiki.org/wiki/Article_feedback/Version_5/Feature_Requirements#CTA_5:_View_feedback).
As proposed by Reha, we plan to re-use the clicktracking infrastructure that is
already in place for AFT5, by changing the experimental prefix so that they're
easily distinguished between the two forms:
* M5_1 (for current Option 1 feedback form)
* M5_6 (for the new Option 6 feedback form)
Metrics Test 3 experimental prefixes are: SE_1X, SE_1E, SE_4X_edit,
SE_4X_learn-more, and SE_4E_edit. (Although currently only SE_1X is being
logged, because the others have all been turned off.)
For Metrics Test 5, we will simply change the experimental prefixes from
Metrics Test 3 to M5_1 and M5_6 and keep the same events from Metrics test 3
that are relevant to this test 5 (e.g.: M5_1_edit, M5_1_learn-more, M5_6_edit,
M5_6_learn-more).
P.S.: If easy to do, it would also be helpful to track how often people click
on the 'Yes' or 'No' buttons for both forms, to determine if we are losing
traffic due to the fact that some people may not post feedback for the new
feedback form Option 6. If that is feasible for this deployment, then the
events might include: M5_1_yes, M5_1_no, M5_6_yes, M5_6_no. If this is not
feasible in this timeframe, please hold off on this section of this ticket.
See also these related Bugzilla tickets:
* Bug 36647 - Article Feedback - Final Feedback Form (Option 6)
https://bugzilla.wikimedia.org/show_bug.cgi?id=36647
* Bug 37262 - Article Feedback - CTA 5 Tweaks
https://bugzilla.wikimedia.org/show_bug.cgi?id=37262
* Bug 36650 - Metrics Stage 4 Test
https://bugzilla.wikimedia.org/show_bug.cgi?id=36650
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