https://bugzilla.wikimedia.org/show_bug.cgi?id=41611
Web browser: ---
Bug #: 41611
Summary: AFT5 Metrics Study 6 Wrapup + New CTA4 and Bucketing
Product: MediaWiki extensions
Version: unspecified
Platform: All
OS/Version: All
Status: NEW
Severity: normal
Priority: Unprioritized
Component: ArticleFeedbackv5
AssignedTo: [email protected]
ReportedBy: [email protected]
CC: [email protected]
Classification: Unclassified
Mobile Platform: ---
Now that the AFT5 Metrics Studies 6 have ended, we would like to remove some of
the clicktracking and change the CTA4 and overall bucketing, as proposed below:
1. End the CTA1 metrics test that measures edit conversions, as described in
Bugzilla ticket 40775:
https://bugzilla.wikimedia.org/show_bug.cgi?id=40775
2. End the CTA4 metrics test that measures signups, as described in Bugzilla
ticket 41180:
https://bugzilla.wikimedia.org/show_bug.cgi?id=41180
BUT: Keep passing the AFT5 campaign code in CTA4 when sending folks to ACUX, so
we can keep tracking AFT5 signups for future engagement programs.
3. Modify CTA4 so that the Login button is turned into a simple text link, to
discourage clicking on it (same style as 'Maybe later', which should be
removed, along with the word 'or'). Once E3 creates a special version of the
AFT5 signup page with a more prominent Login button, we can remove that link
altogether. Here's the current spec for CTA4, for reference:
http://www.mediawiki.org/wiki/Article_feedback/Version_5/Feature_Requirements#CTA_4:_Create_an_account_or_login
4. Change the bucketing of the CTAs as follows:
0% CTA1 (Edit this page), 0% CTA2 (Learn more), 80% CTA4 (Signup), 10% CTA5
(Feedback page), 10% CTA6 (Teahouse)
(I think we should keep sending some traffic to the feedback page and the
Teahouse for now, which is why I kept these settings the same as before, with
the rest of the traffic going to signups).
Note that for logged in editors, we will continue to show CTA5 at 100%, to
encourage them to moderate the feedback page. And if a page is semi-protected
and the user is logged in, we should now send them to CTA5 (instead of CTA2).
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