https://bugzilla.wikimedia.org/show_bug.cgi?id=54730

--- Comment #7 from Steven Walling <[email protected]> ---
(In reply to comment #6)
> 
> Nemo is correct here, I think. 
> 
> Mobile used this CTA, and it got a lot of new people to sign up and use the
> watchlist. Not many of these people became contributors. Note that they also
> made the choice to have the default view be the raw list of watched pages,
> not
> the list of recent edits, so it looks like a bookmarking tool to many
> readers.
> That choice probably had a big part to play in the end result. 
> 

BTW some recently-published data on this at [[m:Research:Mobile editor
engagement/Calls to action]]

Watchlist CTA users on mobile have a 2% activation rate (1+ article edits
within 24hrs), which is much lower than normal users, who have about an 8%
activation rate. Interestingly, users given the edit CTA have a very very
activation rate, of 35%+. This is perhaps unsurprising considering anonymous
editing is not allowed right now on mobile, but still probably supports the
idea that we should try different CTAs before spending time on this bug.

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