Hi Darren, Currently, in Wikidata, you will see a mixing of Brand and Organization. Brands can be acquired, bought and sold. Wikidata has not set forth a hard rule of "don't treat Organization as a Brand". And that's fine, I prefer keeping this a bit loose because it helps discovery sometimes when we only have the Organization. And dealing with a Brand and Ownership of a Brand or Marks can be done outside of Wikidata, where Wikidata just has good linkage to registration numbers, etc.
Ideally, some link(s) would be made between a Brand Holder in Wikidata (owner of) and Marks(registration number) which in the legal & marketing worlds culminate into a Brand (company identity). https://www.wipo.int/branddb/en/?q={ "searches":[{"te":"Apple%20Inc","fi":"HOL"}]} Recently, on Schema.org we had a good discussion going about all of this: https://github.com/schemaorg/schemaorg/issues/2129 Thad https://www.linkedin.com/in/thadguidry/
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