Hi Everyone,

Today is reason to celebrate and commend OER friendly publishers! The OER
Foundation commends
THINKaha<http://www.happyabout.com/thinkaha/opentextbooktweet01.php>and
the Community
College Open Textbook Collaborative <http://collegeopentextbooks.org/> for
doing the right thing.

Yesterday I was sad because of an oversight where my contribution to a great
text was not licensed under a free cultural works approved license. Today I
am happy!  Mitch Levy <http://www.happyabout.com/about.php>, CEO of Happy
About and THINKaha publishers scheduled a Skype conference with me yesterday
evening to discuss a fix to this licensing oversight. I'm happy to report
that the team at THINKaha worked through the night and posted a copyright
notification amendment that the forward of the text is licensed under a
CC-BY-SA license.

Moreover, Happy About and ThINKaha publishers have released a CC-BY-SA
electronic version of the text available on
WikiEducator<http://wikieducator.org/Open_Textbook_Tweet>,
which is now licensed under a free cultural works approved license :-).

I strongly recommend that you consider purchasing a hard copy of Open
Textbook Tweet: Driving Awareness and Adoption of Open
Textbooks<http://www.happyabout.com/thinkaha/opentextbooktweet01.php>.
This is an important juncture in our history of OER. Collectively we should
support the foresight of an innovative publisher and the Community College
Textbook Collaborative in seeing the potential of the open web and OER
publishing.

If you are looking for an OER friendly publisher -- I suggest you contact
the Happy About <http://www.happyabout.com/about.php> team.

*Thoughts on how can publishers earn a living in the (F)OER world?*

Many publishers moving into OER markets protect their products and markets
by restricting other publishers from selling the same text by applying the
non-commercial restriction. This is a traditional and old-style business
model which does not recognise the potential and opportunities of the open
web and free (libre) content licensing. Publishers typically make an upfront
investment and they recoup their investment through the sales of the text.
By limiting other publishers from distributing and publishing the same text,
the publisher who has taken the risk with upfront investment has greater
control of the selling price and distribution rights to the text.

The Free (Libre) and Open Resources for Education (FORE) movement advocates
against the non-commercial restriction, because we believe in the essential
freedoms and the Universal Declaration of Human Rights with regards to the
right of individuals to earn a living. A publisher in Uganda should have the
freedom to publish and distribute FORE and not be restricted from doing so
because a publisher, for instance in the USA, has applied a non-commercial
restriction on the text. OER should not be the reason for restricting anyone
from earning a living.

So how do we overcome the business dilemma for publishers in managing the
risks associated with the upfront investment for a new OER text in an
uncertain market? The solution requires us to tweak the business model by
removing the need (and risk) for upfront investment by the publisher.

The majority of educators working in the formal education sector are
effectively paid by taxpayer dollars. There are a number of education
institutions, governments and non-profits which are shifting intellectual
policies to adopt free cultural works approved licences (for instance Otago
Polytechnic<http://wikieducator.org/Otago_Polytechnic:_An_IP_policy_for_the_times>,
New Zealand, the
Wikiwijs<http://wikiwijsinhetonderwijs.nl/over-wikiwijs/english/>,
Dutch Ministry of Education, Washington State Board for Community and
Technical Colleges <http://creativecommons.org/weblog/entry/22712>,
BCcampus<http://wikieducator.org/BCcampus/Case_study>,
Canada, NZGOA <http://www.e.govt.nz/policy/nzgoal>L, New Zealand etc.). As
the OER movement grows, this represents a huge development resource for
authoring and creating FORE.  Educators can develop and release materials
under free cultural works approved licenses.  Non-profit communities like
WikiEducator, the Community College Open Textbook Collaborative, OCWC,
Connexions etc can help co-ordinate and determine development priorities.
Innovative wiki ==> print
<http://wikieducator.org/WikiPublishing>technologies and platforms
like Connexions have the capabilities to produce
customised open textbooks based on a model of mass-customisation (as opposed
to mass standardisation).

So for example, a school or tertiary education institution may compile their
own unique study guide or open text book from texts in WIkiEducator using
the book collection editor. They can choose their own cover and add their
institutional logo (derivative works are permitted). At this point users may
request prices and quotes from a range of publishers who print FORE
textbooks online in the wiki. Industry-scale printing technology means that
publishers will be able to print and bind textbooks at costs which would
typically be lower than the cost of printing this locally on your desktop
printer. Publishers will incorporate a small commission (eg 10%) into their
pricing which is paid back to the non-profit communities from which the
texts are sourced as an "honesty box" contribution. The non-profit
communities use the honesty box contributions to pay authors to develope
FORE addressing gaps in the curriculum. In this model, publishers only need
to commit cost once they have a confirmed order.

This is potentially a win-win model and evolving OER ecosystem:  students
get cheaper texts, publishers can still make a profit, and authors can get
paid for their work. All using licenses that meet the free cultural works
definition. Augmenting existing publishing models to incorporate these
approaches in parallel with the traditional publishing model will improve
efficiency, and widen access to education materials around the world.

The OER Foundation is working with progressive and forward looking
publishers like Happy About and Pedia Press who have seen the OER futures
which have already happened!


-- 
Wayne Mackintosh <http://wikieducator.org/User:Mackiwg>, Ph.D.
Director OER Foundation <http://www.oerfoundation.org>
Director, International Centre for Open Education,
Otago Polytechnic, New Zealand.
Founder and elected Community Council Member,
Wikieducator<http://www.wikieducator.org%20>
Mobile +64 21 2436 380
Skype: WGMNZ1
Twitter: OERFoundation, Mackiwg

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