** Cross-Posted **

A careful, thorough, well-informed, evidence-based and comprehensive review
and analysis of guidelines for open access policy and promotion -- released
by UNESCO and written by Alma Swan.


*Policy Guidelines FOR THE DEVELOPMENT AND PROMOTION OF OPEN
ACCESS<http://unesdoc.unesco.org/images/0021/002158/215863e.pdf>
* by Alma Swan <http://www.keyperspectives.co.uk/aboutus/aswan.html>


United Nations Educational, Scientific and Cultural Organization (UNESCO)
Communication and Information Sector


*EXCERPTS:* ...Evidence has unequivocally demonstrated that *to have real
effect* *policies must be mandatory, whether institutional or funder
policies*.... Evidence shows that *researchers are quite happy to be
mandated to act in this way*... Policies can require ‘green’ Open Access by
self-archiving but *to preserve authors’ freedom to publish where they
choose policies should only encourage ‘gold’ Open Access* through
publication in Open Access journals... *The optimum arrangement*, one that
accommodates the needs of all stakeholders, and has the potential to
collect the greatest amount of Open Access content, *is for a network of
institutional repositories to be the primary locus for deposit and for
centralised, subject-specific collections to be created by harvesting* the
required content from that network of distributed repositories...


 *Also see page 39 / 40 of the report.*

*6.2.3.3 Creative Commons Licensing*

The Creative Commons organisation has developed a set of licences from
which authors or publishers can choose. Some Open Access publishers use
Creative Commons licences to ensure that the content of the articles
published in their journals are reusable in the widest (libre Open Access)
sense: that is, they can be reproduced, abstracted, ‘mashed up’ with other
material to produce new information, crawled by text-mining and data-mining
tools and so on.

Creative Commons has designed a collection of licences to ensure that there
is a suitable licence for every purpose. The explanation of these licences
and how they can be used to best effect is provided on the Creative Commons
119 The Directory of Open Access Journals lists 1535 (22% of the total
6873) *(note the link show shows: 2162 as of 8 April, 2012) *using some
kind of Creative Commons licence: http://www.doaj.org/?func=licensedJournals.
763 journals (11% of the total) *(note the link show shows: 899 as of 8
April, 2012) *have the SPARC Europe Seal of Approval (which requires a
CC-BY licence):
http://www.doaj.org/doaj?func=sealedJournals&uiui<http://www.doaj.org/doaj?func=sealedJournals&ui>
The site has a licence generator tool for publishers and creators to use.

Where publishers and authors wish to make their work as freely reusable as
possible, including by other parties who may develop new products to sell
by reusing the material in some way, the most appropriate licence for the
publisher to use in this instance is the Creative Commons ‘Attribution’
licence (commonly referred to as ‘CC-BY’), a tool that requires the creator
of the work to be acknowledged when the work is re-used but does not
restrict the re-use in any way.

Where publishers and authors may wish to restrict some forms of re-use,
such as not permitting commercial derivatives to be made, there is a
Creative Commons
licence for these possibilities, too. The key terms of CC licences are
Attribution, No Commercial, No Derivatives and Share Alike.

*The advantages of using a Creative Commons licence over a custom one are:
*
◾ There is almost certainly a ready-made licence that will suit the
publisher’s requirements, saving time and effort in drawing up a custom
licence

◾ Creative Commons licences are easily understood and commonly used, so
that a potential reader or re-user of a work will immediately understand
the conditions of the licence

◾ The licences have machine-readable metadata, simplifying processes where
applications such as harvesters and text-mining tools carry out automated
tasks: these tools can recognise, by the machine readable licence, which
content they are permitted to gather and work upon

*Summary points on copyright*
▶ Open Access requires the copyright holder’s consent
▶ Copyright is a bundle of rights
▶ The norm is to sign the whole bundle of rights over to the journal
publisher, though it is not necessary to do this in most cases: publishers
can go about their work so long as the author signs over the them the right
to publish the work
▶ Authors and other copyright holders (employers and funders) can retain
the rights they need to make the work Open Access
▶ A premeditated retention of sufficient rights to enable Open Access is
the preferable course of action rather than seeking permission
postpublication
▶ Licensing scientific works is good practice because it makes clear to the
user what can be done with the work and by that can encourage use
▶ Only a minor part of the Open Access literature is formally licensed at
present: this is the case even for Open Access journal content
▶ Creative Commons licensing is best practice because the system is
well-understood, provides a suite of licences that cover all needs, and the
licences are machine-readable
▶ Otherwise, legal amendments to copyright law will be necessary in most
jurisdictions to enable text-mining and data-mining for material without an
appropriate Creative Commons licence


Cable Green, PhD
Director of Global Learning
Creative Commons
http://creativecommons.org/education
http://twitter.com/cgreen

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