Well, in relative terms, anyway:

http://www.conservatives.com/News/Speeches/2009/04/The_age_of_austerity_speech_to_the_2009_Spring_Forum.aspx

http://tinyurl.com/dxdujw

"Our government spends nearly £400 million a year on advertising to
reach sixty million people while Wikipedia, one of the largest
websites in the world, spends about one per cent of that to reach 280
million people."

Not sure if his figures are accurate, but it's intriguing.

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