I also want to say something good. I think the fact that the fundraising team is using multivariate analysis instead of simple A/B testing now is beyond good, it's just spectacular. A/B testing was excruciatingly slow, and this is a huge advance. I hope it means that all the banner text suggestions from 2010 will be tested. There was a very large variance in the performance of those banner text submissions, suggesting that the best have yet to be found.
Ref.: http://meta.wikimedia.org/wiki/Fundraising_2012/We_Need_A_Breakthrough#16_May.2C_2012:_Multivariate_landing_page_testing.21 _______________________________________________ Wikimedia-l mailing list Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
