On 16 November 2012 16:30, Megan Hernandez <[email protected]> wrote: > **You did it the right way, I think most people realize what a treasure > trove of information Wikipedia has and your message was simple and honest, > no tug-at-the-heartstrings kind of stuff. Appeals to smart people.* > ** "This big, plain blue banner really caught my eye, and its message was > simple yet powerful. So I gave my 5$."* > **I liked the non-intrusive but catchy banner and the quick payment option.* > **Really like the philosophy, the information and the layout.* > ** The banner I clicked on felt simple and honest, and it reminded me that > Wikipedia is a global resource which needs funding to pay for its resource > usage* > ** when put very straight-forwardly, honestly, and especially factually, I > felt a bigger obligation to donate* > ** "I've seen requests for donations before,but never as grabbing as this > one. The blue and white, the boldness, made me pay attention."* > ** i clicked b/c for once the fund-drive banner was green instead of dismal > gray. * > ** " Being blue they aren't too invasive. They also made me chill a little > and think about how great Wiki is."*
"Simple, honest, straightforward, not too invasive" -- that's all *exactly* what I want to hear. The annual campaign is always a series of tradeoffs -- balancing annoyance-of-readers against the desire to bring in revenue. I am so happy that this year the team has managed to test and refine and optimize such that we're annoying people less, and still making the money we need. I am so proud of everybody working on this campaign :-) Thanks, Sue -- Sue Gardner Executive Director Wikimedia Foundation 415 839 6885 office 415 816 9967 cell Imagine a world in which every single human being can freely share in the sum of all knowledge. Help us make it a reality! https://donate.wikimedia.org/ _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
