...gave you a link to an alternate version of the mentioned video in the last email (short version, Pavel Richter only). Sorry. Here's the original one, with readers speaking: https://vimeo.com/55371105
Speaking of both versions, we're testing their respective performances. Regards, Michael Jahn 2012/12/17 Michael Jahn <[email protected]> > Dear all, > > just a brief update from Wikimedia Deutschland on our current fundraising > campaign. It's been running since November 13, involving variations of facts > banners in combination with personal appeals. We're on track to reaching our > campaign goal of around € 5 m. by the end of this year. The personal > appeals appear as drop-down messages along our donation form, once readers > click on the sticking facts banners.The appeals include messages from > Wikipedians, > donors, readers and WMDE staff. > > In short, we're combining facts with changing elements. As in past years, > a personal message by Jimmy is one of the personal appeals. Unlike past > years, various other appeals are performing well enough for us to be able > to significantly reduce Jimmy's presence, favoring a more > diverserepresentation of the people behind Wikipedia. Note, > however, that these observations are to be evaluated in the context of > thefacts bannersattracting attention first. > > > More detailed information will follow as soon as reliable figures are > available. > > One more thing: We created a short video clip as a further means > todiversifying our > campaign approach. It's a 2 min. piece that we produced with a small team > while > the campaign got off the ground in late November. It features Wikipedia > readers who talk about their favorite Wikipedia word, capped off by our > CEO Pavel Richter. In essence, he points to the fact that we've come to > take Wikipedia for granted and why we all should support it. We've been using > the video since last Wednesday, interchangeably with text appeals. Again, > no in-depth evaluation (not while the campaign is in full swing), but the > video seems to be at a performance level with the most effective of our > personal appeals. > > Find the video here. It's in German, though! > https://vimeo.com/55612721 > > Facts and figures to follow. > > Regards, > Michael > > -- > Michael Jahn > Public Relations > > Wikimedia Deutschland e.V. | Obentrautstraße 72 | 10963 Berlin > Tel. (030) 219 158 260 > > http://wikimedia.de <http://www.wikimedia.de> > > Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der > Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! > > *Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales > Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:* > http://wikipedia.de/wke/Main_Page?setlang=de > > Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. > Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter > der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für > Körperschaften I Berlin, Steuernummer 27/681/51985. > > > > -- Öffentlichkeitsarbeit Wikimedia Deutschland e.V. | Obentrautstraße 72 | 10963 Berlin Tel. (030) 219 158 260 http://wikimedia.de <http://www.wikimedia.de> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! *Helfen Sie mit, dass WIKIPEDIA von der UNESCO als erstes digitales Weltkulturerbe anerkannt wird. Unterzeichnen Sie die Online-Petition:* http://wikipedia.de/wke/Main_Page?setlang=de Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/681/51985. _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
