Steven's link, without the extra "is" in it:

On Wed, Jan 9, 2013 at 1:54 PM, Steven Walling <>wrote:

> On Wed, Jan 9, 2013 at 1:15 PM, Jan Kučera <> wrote:
> > Yes this was quick (and maybe little ugly) mockup, but the idea is
> simple.
> > Someone from E3 team around here for comments?
> >
> Hey, E3 team member here.
> I agree with Sage for sure. The real value of A/B testing this particular
> change or a variation of it, is to help everyone decide what the ideal
> change might be (e.g. red vs bold vs an icon) and what impact each of those
> options have in comparison to each other and/or to a baseline. That way we
> can still make judgement calls with the input of design expertise and even
> consensus, but conversation can form around data, rather than just opinion.
> If anyone wants to write a description of a test like this they want to
> see, then you are always welcome to post it to or Meta, and
> get our attention. Being bold and adding it to the list of planned
> experiments
> a good way to do so. :)
> Even if we may not always have the bandwidth to do these experiments
> ourselves immediately, we are always happy to gather ideas for future work,
> since we regularly have time to run smaller experiments on the side. We can
> also help you set up an experiment and work through the data
> collection/analysis cycle.
> Steven
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Matthew Roth
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