On 14 January 2014 21:20, Oliver Keyes <[email protected]> wrote:
> On 14 January 2014 12:29, Federico Leva (Nemo) <[email protected]> wrote:

>> I'd rather call is a systemic bias which makes us favor standardised
>> technological whizbangs just because we can measure them rather than for an
>> actual effectiveness.

> So you'd rather measure effectiveness through...the feeling in your water?


No, he means doing things because they're susceptible to measurement,
rather than because they're a good thing to do.

The sort of thinking that leads to lightboxes over pages. "Just look
at our response metrics!" Just look at your page.


- d.

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