Hi all,

As Erik announced in November [1], the Foundation has changed its
reporting from the monthly cycle that has been in place since 2008 to
a quarterly rhythm. A main reason being to better align it with the
quarterly planning and goalsetting process that has been extended to
the entire organization since Lila took the helm. The first of these
new quarterly reports has now been published here, in the format of a
slide deck suitable for a 90 minute presentation:


As discussed before [2], the main objectives and design principles for
this report were:

* Accountability: Help our movement and our supporters understand how
we spend our effort, and what we accomplish.
* Learning together: Highlight important internal & external data,
trends and lessons.
* Presentable: Anyone, from volunteer to the executive director,
should be able to present the work of the WMF using this report.
* Reasonable effort: Pull as much as possible from existing sources,
e.g., quarterly review slide decks & minutes.

Please refer to the linked PDF for the full report (I will see to
provide a wiki version on Meta in the next few days, exploring the
best technical process for this kind of conversion). But to offer an
excerpt from the “Key insights and trends” part (slide 5):

* Readership: Globally, pageviews are flat. Mobile is growing, desktop
is shrinking. Given a growing global potential audience, this means we
need to invest in the readership experience, with focus on mobile.
 We have learned that we can move at highest velocity on mobile apps
due to their self-contained nature.
* Beyond editing:  Inviting readers to perform classification tasks on
their smartphone is showing promise; response quality is exceeding
* Performance: The implementation of HHVM across Wikimedia sites is an
engineering success story and demonstrates that dedicated focus in the
area of site performance can pay off relatively quickly.
* Fundraising: Mobile matters -- thanks to focused effort, we were
able to increase the mobile revenue share from 1.7% to 16.1% (2013 vs.
2014 year-end campaign).

Be aware that in the interest of readability, the report focuses on
the work done on a number of key priorities rather than attempting a
comprehensive list of every team’s goals - for a more detailed view,
consider referring to the documentation of that team’s quarterly
reviews [3]. This being the first report in this new format, we will
surely tweak format, content (including the choice of key metrics) and
process for the subsequent issues. Comments continue to be welcome at
https://meta.wikimedia.org/wiki/Talk:Wikimedia_Foundation_reports .

Regards, Tilman

[2] https://lists.wikimedia.org/pipermail/wikimedia-l/2015-February/076747.html

Tilman Bayer
Senior Analyst
Wikimedia Foundation
IRC (Freenode): HaeB

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