Thanks, Alice!
The "Participation" and "Content" sections in the scorecard already
link to pages where further details on the definition of each metric
can be found, so I take your comment as a vote to include more of that
in the slide itself next time.
"Articles" means "Wikipedia articles".
"Page Views" refers to all projects, just like in the previous "Data
and Trends" of the monthly reports - but now focusing on human traffic
only, like the slide says ("Crawlers excluded").

(For those interested in the full gory details, see
https://phabricator.wikimedia.org/T89024 )

As the "beta" indicates, we may still revisit the selection of metrics
in the next quarterly report.

On Thu, Feb 19, 2015 at 6:32 AM, Alice Wiegand <me.ly...@gmail.com> wrote:
> Hi Tilman,
>
> I like the focussed view and the compact information. On slide 4, the beta
> scorecard, it would be helpful to know and see (especially for further
> usage) which projects are base for the numbers.
>
> Alice.
>
> On Mon, Feb 16, 2015 at 12:58 AM, Tilman Bayer <tba...@wikimedia.org> wrote:
>
>> Hi all,
>>
>> As Erik announced in November [1], the Foundation has changed its
>> reporting from the monthly cycle that has been in place since 2008 to
>> a quarterly rhythm. A main reason being to better align it with the
>> quarterly planning and goalsetting process that has been extended to
>> the entire organization since Lila took the helm. The first of these
>> new quarterly reports has now been published here, in the format of a
>> slide deck suitable for a 90 minute presentation:
>>
>>
>> https://commons.wikimedia.org/wiki/File:Wikimedia_Foundation_Quarterly_Report,_FY_2014-15_Q2_(October-December).pdf
>>
>> As discussed before [2], the main objectives and design principles for
>> this report were:
>>
>> * Accountability: Help our movement and our supporters understand how
>> we spend our effort, and what we accomplish.
>> * Learning together: Highlight important internal & external data,
>> trends and lessons.
>> * Presentable: Anyone, from volunteer to the executive director,
>> should be able to present the work of the WMF using this report.
>> * Reasonable effort: Pull as much as possible from existing sources,
>> e.g., quarterly review slide decks & minutes.
>>
>> Please refer to the linked PDF for the full report (I will see to
>> provide a wiki version on Meta in the next few days, exploring the
>> best technical process for this kind of conversion). But to offer an
>> excerpt from the “Key insights and trends” part (slide 5):
>>
>> --
>> * Readership: Globally, pageviews are flat. Mobile is growing, desktop
>> is shrinking. Given a growing global potential audience, this means we
>> need to invest in the readership experience, with focus on mobile.
>>  We have learned that we can move at highest velocity on mobile apps
>> due to their self-contained nature.
>> * Beyond editing:  Inviting readers to perform classification tasks on
>> their smartphone is showing promise; response quality is exceeding
>> expectations.
>> * Performance: The implementation of HHVM across Wikimedia sites is an
>> engineering success story and demonstrates that dedicated focus in the
>> area of site performance can pay off relatively quickly.
>> * Fundraising: Mobile matters -- thanks to focused effort, we were
>> able to increase the mobile revenue share from 1.7% to 16.1% (2013 vs.
>> 2014 year-end campaign).
>> --
>>
>> Be aware that in the interest of readability, the report focuses on
>> the work done on a number of key priorities rather than attempting a
>> comprehensive list of every team’s goals - for a more detailed view,
>> consider referring to the documentation of that team’s quarterly
>> reviews [3]. This being the first report in this new format, we will
>> surely tweak format, content (including the choice of key metrics) and
>> process for the subsequent issues. Comments continue to be welcome at
>> https://meta.wikimedia.org/wiki/Talk:Wikimedia_Foundation_reports .
>>
>>
>> Regards, Tilman
>>
>>
>> [1]
>> https://lists.wikimedia.org/pipermail/wikimediaannounce-l/2014-November/001005.html
>> [2]
>> https://lists.wikimedia.org/pipermail/wikimedia-l/2015-February/076747.html
>> [3]
>> https://meta.wikimedia.org/wiki/WMF_Metrics_and_activities_meetings/Quarterly_reviews
>>
>>
>> --
>> Tilman Bayer
>> Senior Analyst
>> Wikimedia Foundation
>> IRC (Freenode): HaeB
>>
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-- 
Tilman Bayer
Senior Analyst
Wikimedia Foundation
IRC (Freenode): HaeB

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