It would be interesting to contact DPReview and Flickr to ask if they'd
agree to promote this campaign.

Pine
On Aug 31, 2015 12:36 AM, "Gergo Tisza" <gti...@wikimedia.org> wrote:

> On Wed, Aug 19, 2015 at 6:32 AM, Craig Franklin <cfrank...@halonetwork.net
> >
> wrote:
>
> > It has been my experience that site banners are the best way to reach
> > casual readers who are not already integrated into the projects and
> > existing communication channels.  This is why the Fundraising team run
> > banners, rather than begging for money through Facebook and targeted talk
> > page messages, I would imagine.  The communications channels you're
> > referring to are excellent for reaching existing contributors, but when
> > you're trying to reach new or casual contributors, a big banner at the
> top
> > of articles can't be beat.
> >
>
>  My experience has been quite the opposite. The easiest, maybe, but the
> conversion rate is poor - WLM is for photographers, and putting banners on
> Wikipedia is not a particularly good way of reaching photographers. In WLM
> Hungary a few years ago we had a deal with a photo sharing site (a crappy
> deal, for other reasons), they ran the WLM banner, and it had a ten times
> higher conversion rate (IIRC we counted people navigating to the upload
> page as conversions). Even though they had way smaller audience than
> Wikipedia, half the uploads ended up coming from them.
>
> I would recommend organizers to be creative and not rely on CentralNotice
> too much - reach out to photography discussion groups, photographer
> associations, photo sharing sites and any other places where people with an
> interest in taking pictures might turn up.
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