Hi Peter-

Yes, we have mockups of the banners on the Fundraising Ideas
<<https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>>
page on meta. We will be making further refinements and possibly adding a
couple more banners this week.

Thank you,
Lisa

On Fri, Nov 20, 2015 at 10:01 PM, Peter Southwood <
peter.southw...@telkomsa.net> wrote:

> Are these new improved banners available for inspection and comment?
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
> Behalf Of Megan Hernandez
> Sent: Friday, 20 November 2015 10:07 PM
> To: Wikimedia Mailing List
> Subject: [Wikimedia-l] Fundraising Update
>
> Hi all,
>
>
> We are just a few weeks away from the launch of the December English
> fundraiser.  The end of the year is the most critical time of the year for
> Wikimedia’s fundraising: The goal this year is $25 million.  The campaign
> will launch in the US, UK, Canada, Australia, New Zealand and Ireland on
> Giving Tuesday <https://en.wikipedia.org/wiki/Giving_Tuesday>, December
> 1st.
>
> In these past months of preparation, we have relied on feedback from the
> volunteer community, readers, and staff through discussion pages, feedback
> sessions, phone calls, interviews, user testing, surveys and A/B tests.
> Thank you to everyone for participating! It has truly been a helpful
> experience and wonderful to hear from so many voices from all different
> parts of the movement.
>
> In just the last two weeks, an independent research firm conducted a new
> survey of Wikipedia readers. (You may remember that we did a similar survey
> last February.) We heard from you last spring that there were some
> additional concerns that you would like us to explore with readers.  We
> tried to look into those concerns in this survey. We have uploaded the
> survey report on Commons <
> https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf
> >
> for anyone who is interested in reading it. We have also setup a section
> on the Fundraising Meta page <
> https://meta.wikimedia.org/wiki/Talk:Fundraising#Reader_Survey_November_2015
> >
> to discuss the survey.
>
> The feedback from readers, the volunteer community and staff has been
> critical to shape the campaign. Several improvements have been made so far
> as a direct result of this input.  We have changed a few specific sentences
> of the message that were discussed heavily on meta pages and also tried a
> variety of design ideas based on comments.
>
> We also have some fresh banner ideas that came about through a recent
> workshop with staff.  We will be testing those new banner ideas in small
> runs throughout the campaign as well.  And we’re still gathering ideas! To
> see the latest version of the message and submit your ideas, please visit
> the fundraising ideas meta page <
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>.
>
> Since last year, we have made improvements to our banner targeting and
> analytics systems with the goal of raising the budget, while limiting the
> number of banners and disruption for our readers. We aim to run the
> campaign for roughly two weeks at a high traffic level and then at a much
> reduced level for the rest of December.
>
> The fundraising team faces a great challenge this year: the highest
> revenue target in WMF history along with a decline in page views –
> particularly in desktop pageviews where readers are more likely to donate.
> The team has and will continue to work hard to make improvements needed to
> reach this goal.
> We cannot do this alone.  Thank you to everyone who has offered input,
> expertise, time and energy into helping make this fundraiser a success.
>
> We look forward to your ideas and questions. Since the team experiences an
> incredibly high volume of seasonal work, we will not be able to respond
> immediately to questions or feedback.  We will review feedback and bug
> reports regularly and we have dedicated time to post an update by
> mid-December and again at the end of the campaign.  Here’s how to get
> involved:
>
>    -
>
>    To file a bug report or technical issue, please create a phabricator
>    ticket
>    <
> https://phabricator.wikimedia.org/maniphest/task/create/?template=118862>
>    or email problemsdonat...@wikimedia.org
>    -
>
>    To see the latest news from the team, see the fundraising meta page
>    <https://meta.wikimedia.org/wiki/Fundraising>
>    -
>
>    To suggest a banner idea, visit the test ideas meta page
>    <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas>
>    -
>
>    To read the latest reader survey, see the
>    <
> https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf
> >full
>    report on commons
>    <
> https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf
> >
>    -
>
>    To learn more about the fundraising program and last year’s campaign,
>    see the 2014-15 fundraising report
>    <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report>
>
>
> Thank you to everyone who has contributed to the campaign preparations.
> More importantly, thank you to the entire Wikimedia community for building
> this incredible project that readers love and support with their
> donations.  None of this would be possible without you.
>
> Megan
>
> --
>
> Megan Hernandez
>
> Director of Online Fundraising
> Wikimedia Foundation
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