An interesting article in Fortune: "One of the biggest
challenges in online publishing, Nguyen says, is the continual process of
re-evaluating what criteria the company should be looking at in order to
gauge its effectiveness in reaching an audience, a process that BuzzFeed
calls “re-anchoring.” In effect, it’s an almost scientific approach of
checking to see whether the thing being measured is actually the thing that
is most important."

While WMF seems to be focused on pageviews for fundraising reasons (and I
would guess that this is also the thinking behind WMF Communications
increasing its staff and budget for social media), I hope that we can
explicitly include off-wiki uses of Wikimedia content in our measures of
impact and success.

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