"Strategy" is too broad because it includes areas where there is broad 
consensus (WMF doesn't do editorial policy), areas where there is a working 
consensus (WMF prefers grantmaking and collecting best practices over direct 
outreach work), and areas highly fraught with conflict (arguments over the user 
experience). Any attempt at a true strategy will require us to address these 
conflicts. The best thing the WMF can do is deciding what it will and will not 
do and then call on others to fill in the gaps.


> On Feb 23, 2016, at 10:24 AM, Mardetanha <mardetanha.w...@gmail.com> wrote:
> 
> it would be great if someone could give us tl;dr version of this mail
> 
> Mardetanha
> 
>> On Tue, Feb 23, 2016 at 5:21 PM, James Hare <jamesmh...@gmail.com> wrote:
>> 
>> Hello everyone,
>> 
>> Of the many issues, real or perceived, currently under discussion, one of
>> them is the matter of strategy: of the Wikimedia Foundation and of the
>> movement in general. I’ve been editing Wikipedia since November of 2004 and
>> have noticed that the general points of tension have revolved around who
>> has authority or responsibility to do what. I will explain what I mean by
>> that.
>> 
>> There is no one “strategy.” Or rather, strategy has different components
>> to it, and it is important to note and understand these different
>> components because they have their own histories and associated arguments.
>> There is no possible way I can capture every nuance of this, but when we
>> say “strategy” we should think of at least three things: content strategy,
>> program strategy, and product strategy.
>> 
>> Content has, almost exclusively, been a prerogative of the communities of
>> the various Wikimedia projects, and not that of the Foundation. [1] English
>> Wikipedia, for example, argues bitterly over what is notable, what is not
>> notable, and what should and shouldn’t be deleted on a given day, but the
>> Wikimedia Foundation is not involved in that. While the Wikimedia
>> Foundation does fund content creation initiatives from time to time, it
>> does not decide, for instance, which monuments are worthy of Wiki Loves
>> Monuments, or which artists should be the focus of Art+Feminism. I’m not
>> pointing this out because it’s remotely interesting, but because it’s so
>> widely agreed upon that the WMF has no editorial authority that we don’t
>> even need to talk about it.
>> 
>> There are other areas that we do need to talk about; not necessarily to
>> devise a master plan, or to draw lines in the sand, but to at least
>> understand who thinks what and where our opinions diverge. This brings me
>> to my second point: programs. I am referring to initiatives to get more
>> people involved in the Wikimedia projects, to build bridges with other
>> organizations, to make Wikimedia as much a part of the offline world as the
>> online world. The Wikimedia Foundation did some of the original programs in
>> the late 2000s, with mixed success. Chapters came along and also came up
>> with programs; GLAM, for instance, was developed outside of the Wikimedia
>> Foundation. Over time, the Foundation decided that it was not so interested
>> in running programs directly as much as they were interested in funding
>> others to carry them out and serving as a sort of central hub for best
>> practices. As far as I can tell, as someone who has served on the board of
>> a Wikimedia chapter for almost five years, there seems to be a general
>> consensus that this is how programs are done. This operating consensus was
>> arrived at through a combination of the Wikimedia Foundation’s “narrowing
>> focus” and by the enthusiasm of chapters, groups, and mission-aligned
>> organizations to carry on outreach work.
>> 
>> Then there is the product strategy, which is the most contentious of them
>> all. By “product” I am referring to the subset of technology that readers
>> and editors interact with on a day-to-day basis. The sacred workflow. (Much
>> of the arguments about technology are out of my depth so I won’t be
>> commenting on them; they also include rather arcane infrastructural stuff
>> that I don’t think most Wikimedia users or contributors care about.) All of
>> our arguments, from the usability initiative to the present day, have
>> focused on: who is in charge of the user experience? I have heard different
>> things; one perspective holds that “the community” (usually not further
>> specified) gets to make the final decision, while I have also heard from
>> some that technological matters are purely the prerogative of the Wikimedia
>> Foundation. [2] I am not sure what the present-day company line is but I
>> suspect it’s somewhere in the middle.
>> 
>> I do not know what the “true” answer is, either. There is a lot to be said
>> for treating the user experience as products to be professionally managed:
>> there has been tremendous study in the area of how to design user
>> experiences, and Wikipedia is notorious for being difficult to edit as a
>> newcomer. With this in mind, the Wikimedia Foundation did the best it
>> could, with limited resources, and despite some successes managed to create
>> some ham-fisted products that did not address the needs of the users and—at
>> worst—threatened disruption. This has gotten better in time; the visual
>> editor, for example, has made tremendous progress on this front. But not
>> every issue is settled. What about the products that need substantially
>> more improvement before they can be used at large? What about things that
>> we should be working on, but aren’t, or are doing so at a glacial pace
>> because we are being stretched too thin? And now that WMF grantees can
>> develop code for deployment in production (such as MediaWiki extensions),
>> what is the relationship between these projects and the overall product
>> strategy of the Wikimedia Foundation? On the Reading half of the equation,
>> who gets to decide how content is presented, and how are these decisions
>> made?
>> 
>> I am sure we each as individuals have answers to these questions, but we
>> do not have a common understanding, whatsoever, the same way we generally
>> understand that the Wikimedia Foundation does not do editorial policy, or
>> that the Wikimedia Foundation generally avoids doing on-the-ground program
>> work the same way chapters do. We do not even agree on how much the
>> Wikimedia Foundation should focus on the software product aspect as opposed
>> to other aspects.
>> 
>> Nor do I think we will arrive at this conclusion through developing a
>> grand strategy and an overall movement framework. We’re big and
>> decentralized, and we need to accommodate opportunities where they exist.
>> Exhaustive planning documents do not lend themselves to that. And it is
>> unlikely we can all come to a happy solution that accommodates everyone and
>> everything.
>> 
>> This is why it is up to the Wikimedia Foundation to define its own role
>> within the movement. My hope is that they do so by actively seeking out the
>> needs of the entire movement, since they are in the unique position where
>> they can support a large share of the movement. But it will need to define
>> its role in the development of products—whether they be editing products,
>> or products that present Wikimedia content. Whether it will seek to control
>> the presentation of content or merely advise on the community’s own
>> decisions. The most feasible way forward I see is that the Wikimedia
>> Foundation decides what it is best suited to do, set its own boundaries,
>> and call on the rest of the movement to fill in the gaps. This will help
>> the Wikimedia Foundation focus its work: by explicitly saying “no” to some
>> things and determining they are not within their remit, it opens the doors
>> (through grant funding or some other mechanism) for other people or groups
>> to do things that they are best suited to do. With programs being handled
>> by non-WMF entities and some software development (including my own work at
>> WikiProject X) being handled outside of the Foundation, this is possible.
>> 
>> The Wikimedia movement is a broad movement, and it would not be practical
>> to come up with a movement-wide strategy. However, the Wikimedia Foundation
>> specifically should try to define its own role with respect to software and
>> call on the rest of the movement to fill in the gaps based on its needs.
>> 
>> 
>> Respectfully,
>> James Hare
>> 
>> 
>> 
>> [1] I’m not counting their rare interventions—for legal purposes—as
>> editorial control.
>> 
>> [2] I honestly do not remember who said it or when. My point is not that
>> someone out there has (or had) a heretical (or righteous) opinion, but that
>> people have very divergent opinions on this.
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