Hello all,

Please join us tomorrow during the Metrics meeting as we share findings
from a recent user research trip to Mexico. Background on this research
project can be found on MediaWiki, where we are documenting timelines,
methodologies, and interview responses from 15 participants and a number of

This research is part of a joint project from the Reading, Strategic
Partnerships, Design Research, and Communications teams at the Wikimedia
Foundation. We're collaborating to better understand and then better serve
potential Wikimedia readers in countries where access to the internet is
quickly growing.

We’re calling this group “New Readers,” to focus on high population
countries with rapidly increasing internet access rates, but relatively low
Wikimedia readership. We hope to understand and reach these “new readers”
coming online. The first 3 priority countries are Mexico, Nigeria, and
India—3 countries with massive populations, rising access to the Internet,
and regional influence.

We know that many of you may remember previous Wikimedia movement research
on these regions, and have considerable expertise and connections in these
countries. If so, please share with us by emailing newread...@wikimedia.org!
Our project work will be collectively documented and linked from Meta-Wiki
[2] where you can keep up with the research progress and findings.

If you have questions, feel free to ask them during Metrics tomorrow (when
we’ll explain more on methodology, objectives, subject criteria, and
research output), on the project talk page or on this thread.


Anne Gomez, Abbey Ripstra, Zack McCune, Adele Vrana, Dan Foy, Jorge Vargas,
Smriti Gupta, Jack Rabah, Joe Sutherland, Toby Negrin

[1] https://www.mediawiki.org/wiki/Reading/Mexico_Readers_Research
[2] https://meta.wikimedia.org/wiki/New_Readers

*Anne Gomez* // Reading Product Manager, New Readers

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