This article is interesting in light of discussions about Wikimedia
readership, audience, and fundraising, so I'm passing along the link for
anyone else who might be interested.

http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html

Sounds like Wikimedia has a lot of company in struggling with traffic and
audience. It might be interesting for WMF to have some dialogue with
content-producing organizations about this subject.

Pine
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