A good idea, User:Wittylama. I'm happy to see this type of collaboration.
Thanks for the heads up, Seddon. Interested to see what we will discover.
Warmly,
/a

On Sun, May 8, 2016 at 3:21 PM, Pine W <wiki.p...@gmail.com> wrote:

> Niel, I saw, but the fact that WMF is targeting specific articles about
> proprietary-IP-heavy subjects with a plea for revenue that is closely
> aligned to the proprietary IP makes me wonder if there is enough of a nexus
> that a trademark license is required. WMF is trying to leverage proprietary
> IP for its own revenue. That seems like it's worth some careful legal
> thought. Perhaps it's ok, but I would like to hear that from a WMF
> attorney.
>
> Thanks,
>
> Pine
> On May 8, 2016 14:59, "Neil P. Quinn" <m...@neilpquinn.com> wrote:
>
> > Pine,
> >
> > Joseph linked to the banner that Fundraising will be testing in his
> > footnote number 3. It doesn't use any non-WMF trademarks or even refer
> > directly to Game of Thrones at all.
> >
> > Hope that helps.
> >
> > *Neil P. Quinn*
> > +1 (202) 656 3457
> >
> > On Sun, May 8, 2016 at 2:28 PM, Pine W <wiki.p...@gmail.com> wrote:
> >
> > > Hi Seddon,
> > >
> > > I'm curious. Are the banners designed in a way such that it will be
> > > necessary for WMF to obtain trademark licenses from others, such as
> from
> > > the Game of Thrones trademark owners?
> > >
> > > Pine
> > > On May 6, 2016 09:34, "Joseph Seddon" <jsed...@wikimedia.org> wrote:
> > >
> > > > Greetings all,
> > > >
> > > > I wanted to give you a heads up about a small test WMF Online
> > Fundraising
> > > > will be running over this weekend. Following a suggestion from
> > > > User:Wittylama we are for the first time going to be testing
> fundraiser
> > > > banners that are content specific. [1]
> > > >
> > > > From now until Monday 9th May we will be running an A/B test strictly
> > on
> > > > articles relating to Game of Thrones [2] and only within the United
> > > States.
> > > > The reason being its huge popular appeal and expected spikes of
> traffic
> > > to
> > > > related articles during the airing of the next episode this Sunday .
> > This
> > > > is the first test of its kind so we are being reasonable in our
> > > > expectations. It's hoped that this sort of specific messaging will
> > allow
> > > us
> > > > to engage with our readership a little better through our fundraising
> > and
> > > > in time provide alternatives to our standard messaging.
> > > >
> > > > The banner we are testing [3] has gone through several iterations and
> > we
> > > > are trying to strike that fine line between engaging with our readers
> > by
> > > > being content specific but at the same time avoiding being seen as
> > > > advertising or overt endorsement. There were certainly some more
> > > > extravagant ideas but we have gone with the more conservative option
> > for
> > > > now.
> > > >
> > > > If you have any ideas you would like to suggest about either our
> > process
> > > or
> > > > banner ideas feel free to contribute on our fundraising ideas page.
> [4]
> > > >
> > > > It is my plan going forward to provide more regular updates about our
> > > > testing and the results we find from it. What form that takes and
> > where I
> > > > post those I'll decide in the coming weeks and will update you then.
> > > >
> > > > Hope you all have a great weekend.
> > > >
> > > > [1]
> > > >
> > > >
> > >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > > > [2] http://pastebin.com/M8AjB1tk
> > > > [3]
> > > >
> > > >
> > >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > > > [4]
> > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> > > >
> > > > --
> > > > Seddon
> > > >
> > > > *Advancement Associate (Community Engagement)*
> > > > *Wikimedia Foundation*
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