Hoi,
I have followed what the WMF does for years and if proper marketing was
done, it would be known what the effect is of the information you refer to
and there would be an idea on how and why this information is available and
what we can achieve with it. Consider, when I write 10 new articles, what
articles are read often and why. Are specific topics more read than others?
What effect is there when we write even more on a topic? Are there tipping
points where the coverage of a subject starts to get more readers and
editors?

Marketing is not only about having data, there is plenty of that. It is
about what you do with it. Without a plan, a purpose accumulating data is
an academic excercise; it is its own goal and it brings us little that is
actionable. Marketing begins when you define what you aim to achieve and
ask yourself questions like

   - What can I do to share the presentations given at Wikimania (or any
   other WMF conference) ?
      - or how do we get more mileage out of Wikimania
      - What can we do to identify the women that are notable and do not
   have an article in a Wikipedia?
   - can we write articles that will actually be read about women?
      - What can we do to bring more references to Wikidata from Wikipedia?
      - our friends at DBpedia sit on a ton of quality data, how do we
      incorporate it as Wikipedians do not trust Wikidata without references?

For these three questions there are actionable ways of providing a better
solution, the question is do we care to bring us to the next level. Do we
dare?

Thanks,
      GerardM

On 1 September 2016 at 14:08, Nikola Kalchev <nikola.kalc...@gmail.com>
wrote:

> Hi,
>
> when you write "we do not inform them how many reads were done for new
> articles" you don't include all wikis, I hope. In the history section of
> the articles on Bulgarian Wikipedia [0] there is a link to a pageviews
> analysis [1] where everyone can see how often the article was read in the
> last up to 90 days.
>
> Best regards,
> Nikola / User:Lord Bumbury
>
> [0]
> https://bg.wikipedia.org/w/index.php?title=%D0%9B%D0%B5%
> D1%82%D0%BD%D0%B8_%D0%BE%D0%BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%
> B9%D1%81%D0%BA%D0%B8_%D0%B8%D0%B3%D1%80%D0%B8_2016&action=history,
> look for the word "посещенията".
> [1]
> https://tools.wmflabs.org/pageviews/?project=bg.
> wikipedia.org&platform=all-access&agent=user&range=
> latest-20&pages=%D0%9B%D0%B5%D1%82%D0%BD%D0%B8_%D0%BE%D0%
> BB%D0%B8%D0%BC%D0%BF%D0%B8%D0%B9%D1%81%D0%BA%D0%B8_%D0%B8%
> D0%B3%D1%80%D0%B8_2016
>
> On Sun, Aug 28, 2016 at 5:33 PM, Gerard Meijssen <
> gerard.meijs...@gmail.com>
> wrote:
>
> > Hoi,
> > Yes. It is indeed another area where we could do a lot better. We do not
> > show how effective the work is that people do. We do not inform them how
> > many reads were done for new articles. All things that are really easy to
> > do when we think of it. But we do not.
> >
> > So yes we need marketing to get new people and we need marketing to keep
> > the people that appear. That is also something that is of what marketing
> > people do; how to get and keep a market.
> > Thanks,
> >      GerardM
> >
> > On 28 August 2016 at 17:19, David Goodman <dgge...@gmail.com> wrote:
> >
> > > Marketing can  get someone to buy a product once; the problem is to get
> > > them to buy another, and that depends on the quality of the product. It
> > is
> > > much easier to get new first time editors than to give them the
> > > encouragement and satisfaction to keep them going.
> > >
> > > On Sun, Aug 28, 2016 at 5:38 AM, Gerard Meijssen <
> > > gerard.meijs...@gmail.com>
> > > wrote:
> > >
> > > > Hoi,
> > > > At the research mailing list two relevant activities were mentioned
> > that
> > > do
> > > > not adequately take place.
> > > >
> > > > * *Gamified interfaces for microcontributions à la Wikidata game*
> > > > ** **Ubiquitous outreach, supported by dedicated technology*
> > > >
> > > > The notion exists that it is possible to do all kind of technological
> > > > things to make things stand out more but the big problem is imho not
> > > > technological. It is not content, it is the awareness that marketing
> is
> > > > more than selling things.
> > > >
> > > > A respected Wikimedian made the bold statement that "Wikipedia could
> > > > absolutely have 100x the number of editors it has now".I would argue
> > that
> > > > this is correct
> > > >
> > > > My question is not could marketing methods make a difference but what
> > > > objectives do we have that will benefit from a marketing approach.
> What
> > > > does it take to be more pro-active towards our objectives?
> > > > Thanks,
> > > >        GerardM
> > > > _______________________________________________
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> > >
> > >
> > >
> > > --
> > > David Goodman
> > >
> > > DGG at the enWP
> > > http://en.wikipedia.org/wiki/User:DGG
> > > http://en.wikipedia.org/wiki/User_talk:DGG
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