So we have definitely worked with market research companies, mostly to help
us get a better understanding of our audience rather than directly sourcing
design input. We worked with Lake Research Partners [1], on our English
Reader Survey in 2014-15 [2] and our Japan Reader Survey in 2015-2016 [3].
And we may consider commissioning similar research in other geographies but
I don't believe we haven't taken any decision about future work at the
moment.

The purpose of the sessions is try and do what we can to ensure that the
messaging we use is as representative of the community as we can make it
whilst also having a successful fundraiser. To do that we need to be able
to offer as many possibilities to volunteers to be able to contribute to
the Fundraiser, and this touches on many of the issues in Lodewijk's op-ed
in the Signpost over the weekend (which I intend to provide a fuller
response to soon).

Although we didn't run the second series in English we are still planning
on running sessions for input in other languages next year. Most likely in
Dutch and in Swedish where we've already gauged some early interest, and
potentially other languages too if there is the desire for it.

We ran a successful couple of test sessions back in September with
community members and with staff earlier in year. They produced some
fantastic input into our processes with both a critique of our banners as
well as being a source new ideas. These sorts of sessions help guide us
towards the areas that are important to our communities, allowing us to
focus our efforts on dealing with issues raised by the community such as
getting rid of the ominous black banners, not describing ourselves as a
small non-profit and doing our best to find alternatives to the infamous
coffee cup line that has been present in our appeals for th. Outside
experts can't provide that same touch we are looking for that members of
the movement, staff or community can provide.

This particular way of garnering input wasn't successful at this moment in
time but there will be other opportunities but it's not the only way and I
am definitely hopeful to find other methods for the wider community to be
able to get involved in the campaign.

Plus.... experts gave us this:
https://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2009-11-16/Fundraiser

Regards
Seddon

[1 http://www.lakeresearch.com/]
[2
https://upload.wikimedia.org/wikipedia/foundation/c/c2/Wikimedia_Survey_2014_English_Fundraiser.pdf
]
[3
https://upload.wikimedia.org/wikipedia/foundation/e/ef/Report.WikimediaJapan.f.071916.pdf
]

On Thu, Dec 1, 2016 at 10:36 PM, Pete Forsyth <petefors...@gmail.com> wrote:

> On Mon, Nov 28, 2016 at 5:25 PM, Joseph Seddon <jsed...@wikimedia.org>
> wrote:
>
> >
> > Finally we didn't get any interest in our fundraising feedback and design
> > sessions last week and the week before so they were put on hold, however
> if
> > there are individuals who are interested in taking part in such a
> session,
> > one on one, then reach out to me and I would be happy to arrange a time
> > with you.
> >
>
> Often, when an organization needs to get the sense of a stakeholder group,
> they work with a market research firm, which would have expertise in
> getting the needed feedback. It's common for that research to compensate
> those participating.
>
> I've participated in such studies; and while some of them evaluate common
> products like refrigerators or cell phones, others are quite specialized.
> An interesting example: I actually participated in one that was modeled
> after a jury trial. The parties in an actual trial ran a process, which
> included four juries of (if I recall correctly) 11 people each. We heard
> expert testimony and lawyer arguments for two days before being sequestered
> for deliberation; our findings were used to determine the settlement in the
> case.
>
> The kind of input the WMF seeks is fairly sophisticated. There are not many
> people with the depth of knowledge of the Wikimedia movement to give
> worthwhile input, and to be frank, I would imagine few of them, like me,
> would be reluctant to volunteer time for the kind of session you suggest.
>
> Has the WMF considered seeking the assistance of an experienced market
> research firm, and/or compensating experts, to get the kind of input you
> desire?
>
> -Pete
> [[User:Peteforsyth]]
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-- 
Seddon

*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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