Well, I'm not skilled in marketing, but maybe being ugly and annoyingly large is part of the "pay attention" driving force.

Regarding the format, as said I'm not sikilled in the domain, so my opinion surely doesn't worth much. The good old vertical banner is definitely simpler, so it might be a better way to catch initial attention, then once you clicked you will also have to make all the rest of the input, but you are already a bit engaged. On the other hand the more complete form say "hey you just fill this few fields, and you are done, there are no additional form pages hidden behind the next button". But really that just the thought of an ignorant on the matter. :)

Will you publish results of your tests somewhere? Maybe it would be an occasion to feed a bit some of our wiki on the topic. Here are some related links:

 * https://en.wikiversity.org/wiki/Portal:Marketing
 * https://en.wikibooks.org/wiki/Marketing
 * https://en.wikiversity.org/wiki/School:Business


Le 15/11/2017 à 09:34, Mardetanha a écrit :
both are equally ugly, they should much more smaller, current banner should
1/10 or 1/8th of a page not half of it.

Mardetanha

On Wed, Nov 15, 2017 at 11:28 AM, Ziko van Dijk <zvand...@gmail.com> wrote:

Hello,
I like it too, actually better than the earlier one. Looks good on the
tablet; can be clicked away (the X seems to be a little fable).
Kind regards,
Ziko


Peter Southwood <peter.southw...@telkomsa.net> schrieb am Mi. 15. Nov.
2017
um 08:16:

The sidebar version is less offensive than the top banner on my
widescreen
desktop. The message and text sizing is also better in the sidebar
version
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On
Behalf Of Samuel Patton
Sent: Wednesday, 15 November 2017 12:13 AM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] A fundraising banner we'd like to try in a short
test

Hi all, it's Sam from the online fundraising team. I wanted to give you a
heads up about a desktop banner we'd like to test before the official
launch of our 'Big English' fundraising banner campaign on Tuesday,
November 28.

TL;DR: A short test of a new banner concept will help us decide if it's
worth iteration and improvement.

Here's a link to the banner:

https://en.wikipedia.org/wiki/Apple?banner=dsk_p1_lg_
right10&country=US&force=1
This banner would run against our current best desktop large banner;
here's that link:

https://en.wikipedia.org/wiki/Apple?banner=B1718_1101_en6C_
dsk_p1_lg_template&force=1&country=US
Undoubtedly, it's an unusual format; that's why we felt it appropriate to
give you a heads up :) We haven't tried a vertical 'banner on the side'
in
recent memory, and it'll be useful to see exactly how this type of
content
performs.

This test would run for 1 to 2 hours, and then we'd evaluate results to
see if it's worth spending any more time on the concept. For now, we're
simply hiding the banner all together below 920px, as at smaller
viewports
it begins to interfere with site navigation elements.

If you have thoughts on this design, please share them here. There will
be
more opportunities for you to weigh in if this banner variant looks
promising enough to keep testing.

Regards and sincere thanks for all you do.

Sam
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