Fantastic stuff! Welcome Kui and congrats Heather.

On Wed, Jan 10, 2018 at 6:56 AM, Katy Love <kl...@wikimedia.org> wrote:

> Wonderful to hear this.
>
> Big congratulations, Heather--we're lucky to have you stay in the C-suite
> with your voice and vision!
>
> And a warm welcome to you, Kui. I look forward to meeting you and working
> together.
>
> Katy
>
> On Fri, Jan 5, 2018 at 12:58 PM, Katherine Maher <kma...@wikimedia.org>
> wrote:
>
>> Hi everyone,
>>
>> I am excited to share with you all the results of our search for
>> permanent leadership of the Wikimedia Foundation's Communications
>> department.
>>
>> Our own Heather Walls will transition from interim Chief of
>> Communications to leading the department full-time, in the newly created
>> role of Chief Creative Officer. She will be joined by a new Vice President
>> of Communications, Kui Kinyanjui, who will join us from her home in
>> Nairobi, Kenya in early March. Please join me in congratulating Heather and
>> welcoming Kui!
>>
>> *The new roles*
>>
>> As Chief Creative Officer, Heather will remain at the Leadership team,
>> with responsibility for the Communications department operations, and a
>> mandate that focuses on helping people better understand our values and
>> mission through our brand. She will oversee the organization and movement’s
>> voice, tone, and visual assets, and how they are incorporated into
>> everything from our recent awareness videos to our press statements. What
>> do we sound and look like? How do you feel when you interact with us, as an
>> editor, a reader, a donor? How do we spread and share our values? She will
>> be responsible for new and creative initiatives that seek to expand the way
>> people think about Wikipedia and Wikimedia, not only as an encyclopedia but
>> an essential part of the way we understand the world.
>>
>> As Vice President of Communications, Kui will report directly to Heather
>> and oversee our traditional and digital communications efforts. She will be
>> responsible for our overall media positioning and coverage, critical issue
>> management (also known as crisis communications), extending our digital
>> media strategy, products, and presence, and supporting organizational
>> leadership, such as myself, the Leadership team, and the Board, with
>> effective and clear public communications. Kui also brings new and valuable
>> skills that we’re sure to appreciate: first, a background in internal
>> communications, which should help with improved information flows in our
>> ever-more distributed organization, as well as a deep background in
>> communications, campaigns, and marketing for emerging markets -- sure to be
>> a critical skill for our efforts around improving awareness about Wikimedia
>> in places where we want to reach more people.
>>
>> *About Heather Walls*
>>
>> Since joining the Foundation in 2011, Heather has been a driving force in
>> our creative and brand efforts at the Foundation. Under her stewardship,
>> the Foundation has dramatically reduced barriers to community usage of the
>> trademarks under our care while also helping increase consistency in their
>> usage. A member of the team before Communications was its own department,
>> Heather was one of the first people I met and worked with when I joined as
>> Chief Communications Officer. She graciously stepped in as leader of the
>> department when I transitioned to Executive Director and has since grown
>> into the role while making it her own. During that time, she has helped
>> find the organization's place in the growing social media channels,
>> modernized the Foundation’s brand, bringing it into greater alignment with
>> our movement's values and workflows, and overseen pioneering
>> community-supported awareness campaigns.
>>
>> Prior to joining the Foundation, Heather worked in design roles at
>> organizations across California, Massachusetts, and the Midwest. She
>> developed a special collections room and exhibit for California Academy of
>> Sciences, and her work has been included in Architectural Record and
>> exhibited at Harvard as well as Detroit and New York.
>>
>> *About Kui Kinyanjui*
>>
>> Kui will join the Foundation in March after concluding her current
>> position as Head of Corporate Communications for Safaricom Limited in
>> Kenya. Safaricom is one of the leading mobile network operators in Africa,
>> and one of Kenya’s leading companies, providing mobile and banking services
>> to more than 28 million Kenyans. She brings deep communications skills, an
>> incredible wealth of knowledge around emerging markets, and a passion for
>> our efforts to reach beyond English-speaking audiences in our organization
>> and movement communications.
>>
>> Kui is from Nairobi, Kenya. Her background is as a journalist and has
>> worked for Business Daily and other platforms within Nation Media Group
>> (the largest independent media organization in Eastern and Central Africa),
>> PC World, EA Magazine, Executive Magazine in Kenya, and 360 Magazine in
>> Washington, DC. She has also worked in communications for IBM, Ogilvy PR
>> Worldwide, and Media Moguls. Kui will be relocating from Nairobi to the San
>> Francisco Bay Area in the summer of 2018.
>>
>> *How this came about*
>>
>> This outcome may come as a surprise after we began an external search for
>> a Chief Marketing and Communications Officer (CMCO), but like many
>> surprises, this outcome feels entirely obvious in retrospect. Heather and
>> Kui have essential skills and experiences that are highly complementary and
>> will serve to elevate and push the work of both the Communications
>> department and the Foundation overall. We will retain an accomplished and
>> intuitive advocate for our mission, community, and identity in Heather
>> while welcoming Kui’s fresh perspective and powerful communications skill
>> set.
>>
>> The evolution of my thinking, and this decision, was not hasty. Over the
>> process of looking for a CMCO, we conducted a long and thorough search with
>> an external firm Chaloner Associates. We reviewed applications from more
>> than 1200 applicants, from all sorts of backgrounds and experiences, and
>> brought three people through to the final rounds. While all of this was
>> going on, the Communications department was also undergoing a deep
>> consultation on its immediate and future needs, led by Heather, and with
>> the support of an external expert, Sabrina Hersi Issa.
>>
>> Over six months of the search and consultation, a few things became
>> clear. The first was that Heather was doing a great job as interim chief.
>> The department was producing excellent results, and the team was small but
>> strong, united under Heather’s leadership. Her contributions to movement
>> strategy and the Leadership team were pragmatic and valuable. She has an
>> astute but understated understanding of how Wikimedia should speak, sound,
>> and appear to many different audiences. Her knowledge of the community was
>> borne out of hard-won experience over many years, with the ability to push
>> when we need pushing, while never losing sight of who we are.
>>
>> The second was that we absolutely needed and wanted new skills and
>> experiences in service of our mission. We needed someone with deep
>> experience in traditional communications areas, from public relations to
>> internal communications. We wanted someone with experience in traditional
>> marketing and product marketing. The Communications team members who worked
>> in these areas were looking for someone to learn from, a strong manager and
>> mentor with a breadth and depth of experience. We were also committed to
>> finding someone who had worked serving audiences we still struggle to
>> reach. We wanted someone who would bring a fresh voice, an understanding of
>> emerging markets, and practical experience outside our current
>> competencies.
>>
>> Kui and Heather together bring the best of both worlds. Creative and
>> communications, deep experience, fresh perspective, and a strong sense of
>> our mission and community. Together, they will work in the year to come to
>> develop a plan for staffing our growing marketing efforts.
>>
>> *Next steps*
>>
>> We will be sharing this information publicly on the blog closer to Kui's
>> start in March, but I wanted to share this news with you all as soon as
>> possible. I want to offer my appreciation to hiring committee for their
>> dedication through the process, and insights that led to this surprising
>> and exciting outcome. Thank you Anna Stillwell, Joady Lohr, Zack McCune,
>> Juliet Barbara, and Mel Kramer, Amy Segelin of Chaloner Associates, the
>> travel team for getting Kui to San Francisco, and of course, Liz Verlade
>> for ensuring it all come together.
>>
>> Again, please join me in congratulating Heather and welcoming Kui!
>>
>> Cheers,
>> Katherine
>>
>> --
>> Katherine Maher
>>
>> Executive Director
>> Wikimedia Foundation
>>
>> 1 Montgomery Street, Suite 1600
>> San Francisco, CA 94104
>>
>> +1 (415) 839-6885 ext. 6635 <(415)%20839-6885>
>> +1 (415) 712 4873 <(415)%20712-4873>
>> kma...@wikimedia.org
>> https://annual.wikimedia.org
>>
>>
>>
>>
>> --
>> Katherine Maher
>>
>> Executive Director
>> Wikimedia Foundation
>>
>> 1 Montgomery Street, Suite 1600
>> San Francisco, CA 94104
>>
>> +1 (415) 839-6885 ext. 6635 <(415)%20839-6885>
>> +1 (415) 712 4873 <(415)%20712-4873>
>> kma...@wikimedia.org
>> https://annual.wikimedia.org
>>
>>
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-- 

*Jack Rabah*
Head of Strategic Partnerships - Middle East & Africa
*Wikimedia Foundation*
m. +962-7777-07745
Amman - Jordan (GMT+3)
Skype: Jack.M.Rabah
www.wikimediafoundation.org
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