I believe that the subject line was a moral and leadership failure.
Effective or not, I would respectfully suggest that you stop using it
immediately and begin further discussions with the community about the
organization's goals and purpose.

On Tue, Nov 13, 2018 at 5:13 PM Joseph Seddon <jsed...@wikimedia.org> wrote:

> Hey Pine,
>
> I appreciate and understand your feedback about this subject line.
>
> For some time we have been trying to find an alternative subject line to
> -/This is a little awkward/-. That line works and works very well but we
> have found it very difficult to effectively translate and adapt into other
> languages, and despite our best efforts have struggled to find an
> alternative.
>
> We first tested -/Deleting Wikipedia?/- as a subject line a couple of weeks
> ago and it was the only winning variant in hundreds of tests. We retested
> in case it was a statistical fluke and continued to see it perform well.
> The effectiveness of this subject line for the most part does not come from
> its apparent clickbaiting. The change in the number of people opening the
> emails was relatively small and unsubscribes remained extremely low. The
> big driver in terms of its success was from a significant increase in those
> people who opened AND read our email appeal. We posed a question and donors
> were motivated to donate when presented with the idea of imagining a world
> without Wikipedia.
>
> Our motivation behind this sort of subject line is the fact that in three
> countries today it is already as if Wikipedia does not exist. The risk that
> this could happen in more countries is greater now that it ever has been.
> Censorship, impediments to free speech and over regulation of copyright are
> threats that Wikipedia, Wikimedia and its communities face every single day
> and it is with that context that we want to lead.
>
> Any email that included this subject line came with at least some context
> to flesh out the idea, i.e., “If Wikipedia were deleted, it would be a
> great loss to the world,”, but going forward it is our full intention to
> make even clearer that we intend for the donor to imagine a world without
> Wikipedia and the threats it faces every day, not threaten that it is going
> away.
>
> Our plan is to continue to testing on this theme, exploring censorship and
> copyright restrictions as well as our increasing role as the backbone of
> knowledge on the internet, and help donors see that knowledge can and is
> threatened all the time. We are definitely and eagerly open to any
> feedback, suggestions and ideas you might have.
>
> Best,
> Seddon
>
> On Tue, Nov 13, 2018 at 11:04 PM Pine W <wiki.p...@gmail.com> wrote:
>
> > There is a report from a user on Jimbo's talk page on ENWP regarding
> > receiving fundraising a fundraising email with the subject line "[NAME] -
> > Deleting Wikipedia?"
> >
> > In previous years I've disagreed with some of WMF's fundraising choices,
> > and it would be unfortunate if in the era of "fake news" becoming
> > mainstream WMF chooses to continue to be a part of the problem. If this
> is
> > happening then I request that WMF put a stop to it. Regardless of how
> > effective it is to send misleading fundraising appeals and that WMF has
> > received minimal repercussions for doing so over the years, it's wrong
> and
> > it should stop.
> >
> > Pine
> > ( https://meta.wikimedia.org/wiki/User:Pine )
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>



-- 
-george william herbert
george.herb...@gmail.com
_______________________________________________
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and 
https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 
<mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>

Reply via email to