Hello Caitlin,

Thank you for your feedback. Is there a comprehensive list of data inputs which are processed, and maybe even more extensive information on your processes? That might come as an interesting source of inspiration for other stakeholders  in the movement, whether to provide more feedback or feed their own processes.

Cheers

Le 16/11/2018 à 18:16, Caitlin Cogdill a écrit :
Hi all,

Thank you for sharing your concerns. We hear them and we take them
seriously. *As of today, we have pulled this subject line from our testing
rotation.*

On the Fundraising team, we pride ourselves on making data-driven
decisions, and there are many types of data inputs we process outside of
dollar amount raised. For example, how many people choose to unsubscribe
from our list or submit an abuse complaint when we send an email? Does a
certain subject line get very high opens but a low rate of donations per
open--indicating that it is more clickbait than effective content? How much
and what kind of feedback is our Donor Services team getting?

We watched these inputs closely while sending this subject line to donors.
Our unsubscribe and abuse rates were low, the donation per open rate was
even higher than usual, and while our Donor Services team flagged some
negative responses from donors, they determined these comments were not in
a significant volume.

That said, there is a final input which is harder to measure on a per-test
basis: how do we, our colleagues, and volunteers feel about our messaging?
This team cares deeply about Wikipedia and the Wikimedia Foundation, and
about the mission we all work to achieve. We want to represent it
faithfully, and do so in a way our readers and donors can engage with and
understand. This balance can be really hard to strike and it will always be
an ongoing challenge in our work.

We are grateful to be presented with this challenge and with the joy of
telling millions of people about this movement. Thank you for caring so
deeply, for all your contributions, and for keeping this feedback loop
alive.

Sincerely,
Caitlin

On Wed, Nov 14, 2018 at 1:47 PM Pine W <wiki.p...@gmail.com> wrote:

  Hi Seddon,

While the fundraising appeal may be successful, the problem that I have
with this subject line is that it can mislead readers into thinking that
someone with the ability to do so is seriously considering, or making an
effort to, delete Wikipedia in entirety. I think that a subject line of
"Block Wikipedia?" might be okay, and I am supportive of encouraging people
not to take Wikipedia for granted. But regarding "Delete Wikipedia?", as
far as I know that generally misrepresents the current situation. I believe
that using "Delete Wikipedia?" as a subject line is inconsistent with
Wikipedia's goals of providing neutral, verifiable, and reliable
information.

I am starting to think that if WMF wants to use the Wikipedia brand name
for WMF fundraising then WMF should first publicly discuss its proposed
uses of the Wikipedia brand name with Wikipedians.

On a related issue, I don't know if it's happening this year, but in the
past another concern that I've had is the conflation of donating to
Wikipedia with donating to WMF. Wikipedia and WMF are related but there is
not a 1:1 relationship, and I hope that WMF makes that clear in its
fundraising. The use of "Delete Wikipedia?" reminds me of these concerns.

I would prefer to avoid diverting the community's limited time into
reviewing WMF's choices, but unfortunately the issues are too significant
to ignore. I don't know how many community members want to volunteer their
time to review fundraising appeals before they go into production, but I
think that it would be good for WMF to ask.

Pine
( https://meta.wikimedia.org/wiki/User:Pine )
_______________________________________________
Wikimedia-l mailing list, guidelines at:
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
<mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>



_______________________________________________
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and 
https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 
<mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>

Reply via email to