Hi Elena,

If by "branding project" you mean replacing references to Wikimedia
with Wikipedia, that is fine with me.

Best regards,
Jim

On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org> wrote:
>
> Hi all,
>
> Thanks to those of you who have participated in the branding project
> community consultation so far. We’ve received a lot of helpful feedback via
> email, on-wiki, and in small meetings with affiliate group members and
> individual contributors.
>
> I posted this invitation to the project talk page last week [1], but wanted
> to send a reminder here that we will be hosting a video conference session
> to give people a chance to see the presentation, ask questions and provide
> feedback.
>
> When? This Thursday, April 11th from 16:00-17:00 UTC.
>
> Where? https://bluejeans.com/540134391/browser, or call in using your
> closest local number [2] and enter meeting ID 540 134 391#.
>
> If you’d like to see the presentation but cannot attend, that is no
> problem—we will be posting a recording to Commons and putting the link on
> the talk page afterwards.
>
>
> Thanks,
>
> Elena
>
> [1]
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>
>
> [2] https://www.bluejeans.com/premium-numbers
>
>
> --
> Elena Lappen
> Community Relations Specialist
> Wikimedia Foundation
>
>
>
>
> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org> wrote:
>
> > :: Apologies for cross-posting to multiple mailing lists. We want to ensure
> > we spread the word about this opportunity to as many people as possible. ::
> >
> > Hi all,
> >
> > We are writing today to invite you to be a part of a community review on
> > Wikimedia brand research and strategy.
> >
> > Recently, the Wikimedia Foundation set out to better understand how the
> > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get
> > a sense of the general visibility of our different projects, and evaluate
> > public support of our mission to spread free knowledge.
> >
> > We launched a global brand study to research these questions, as part of
> > our planning toward our 2030 strategic goals.[2] The study was commissioned
> > by the Board, carried out by the brand consultancy Wolff Olins, and
> > directed by the Foundation’s Communications team.[3][4] It collected
> > perspectives from the internet users of seven countries (India, China,
> > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > values.
> >
> > The study revealed some interesting trends:
> >
> > - Awareness of Wikipedia is above 80% in Western Europe and North America.
> >
> > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is
> > fast growing.
> >
> > - There is awareness of other projects, but was significantly lower. For
> > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
> > 20%, and Wikivoyage at 8%.
> >
> > - There was significant confusion around the name Wikimedia. Respondents
> > reported they had either not heard of it, or extrapolated its relationship
> > to Wikipedia.
> >
> > - In spite of lack of awareness about Wikimedia, respondents showed a high
> > level of support for our mission.
> >
> > Following from these research insights, the Wolff Olins team also made a
> > strategic suggestion to refine the Wikimedia brand system.[6] The
> > suggestions include:
> >
> > - Use Wikipedia as the central movement brand rather than Wikimedia.
> >
> > - Provide clearer connections to the Movement projects from Wikipedia to
> > drive increased awareness, usage and contributions to smaller projects.
> >
> > - Retain Wikimedia project names, with the exception of Wikimedia Commons
> > which is recommended to be shortened to Wikicommons to be consistent with
> > other projects.
> >
> > - Explore new naming conventions for the Foundation and affiliate groups
> > that use Wikipedia rather than Wikimedia.
> >
> > - Consider expository taglines and other naming conventions to reassert the
> > connections between projects (e.g. “______ - A Wikipedia project”).
> >
> > This is not a new idea.[7][8]
> >
> > By definition, Wikimedia brands are shared among the communities who give
> > them meaning. So in considering this change, the Wikimedia Foundation is
> > collecting feedback from across our communities. Our goal is to speak with
> > more than 80% of affiliates and as many individual contributors as possible
> > before May 2019, when we will offer the Board of Trustees a summary of
> > community response.
> >
> > We invite you to look at a project summary [9], the brand research [10],
> > and the brand strategy suggestion [11] Wolff Olins prepared working with
> > us.
> >
> > For feedback, please add comments on the Community Review talk page [12] or
> > email brandproj...@wikimedia.org with direct feedback. You can also use
> > either of these channels to request to join a group meeting.
> >
> > We know this is big topic and we’re excited to hear from you!
> >
> >
> > - Zack McCune and the Wikimedia Foundation Communications department
> >
> >
> > [1]
> >
> > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >
> > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >
> > [3] https://www.wolffolins.com/
> >
> > [4] https://meta.wikimedia.org/wiki/Communications
> >
> > [5]
> >
> > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >
> > [6]
> >
> > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >
> > [7]
> > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >
> > [8]
> >
> > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >
> > [9]
> >
> > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >
> > [10]
> >
> > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >
> > [11]
> >
> > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >
> > [12]
> >
> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >
> >
> >
> > --
> >
> > Zack McCune (he/him)
> >
> > Senior Global Brand Manager
> >
> > Wikimedia Foundation <https://wikimediafoundation.org/>
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