What real life problems would there be? 



On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <galder...@hotmail.com> 
wrote:

> The idea of rebranding Wikimedia to Wikipedia will create FAR more problems 
> than it solves, specially in places where identifying ourselves with 
> Wikipedia could create real life problems to affiliates. Let's think on 
> making our product better, because is not a brand problem, is an obsolescence 
> problem what we have.
> ________________________________
> From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf of 
> Gerard Meijssen <gerard.meijs...@gmail.com>
> Sent: Tuesday, April 9, 2019 12:36 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> 
> Hoi,
> The problem is that Wikipedia has an article bound interest. Our aim is to
> share in the sum of all knowledge and it is about subjects. In addition to
> this the approach and `the lessons learned` in effect are used as a
> template on how `other` Wikipedias are to function. This bias hinder, even
> prevent other possible approaches.
> 
> Using Wikipedia to define what Wikimedia does, enforces existing bias and
> hinders our mission.
> Thanks,
>     GerardM
> 
> On Tue, 9 Apr 2019 at 11:25, James Salsman <jsals...@gmail.com> wrote:
> 
>> Hi Elena,
>> 
>> If by "branding project" you mean replacing references to Wikimedia
>> with Wikipedia, that is fine with me.
>> 
>> Best regards,
>> Jim
>> 
>> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org> wrote:
>>> 
>>> Hi all,
>>> 
>>> Thanks to those of you who have participated in the branding project
>>> community consultation so far. We’ve received a lot of helpful feedback
>> via
>>> email, on-wiki, and in small meetings with affiliate group members and
>>> individual contributors.
>>> 
>>> I posted this invitation to the project talk page last week [1], but
>> wanted
>>> to send a reminder here that we will be hosting a video conference
>> session
>>> to give people a chance to see the presentation, ask questions and
>> provide
>>> feedback.
>>> 
>>> When? This Thursday, April 11th from 16:00-17:00 UTC.
>>> 
>>> Where? https://bluejeans.com/540134391/browser, or call in using your
>>> closest local number [2] and enter meeting ID 540 134 391#.
>>> 
>>> If you’d like to see the presentation but cannot attend, that is no
>>> problem—we will be posting a recording to Commons and putting the link on
>>> the talk page afterwards.
>>> 
>>> 
>>> Thanks,
>>> 
>>> Elena
>>> 
>>> [1]
>>> 
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>>> 
>>> 
>>> [2] https://www.bluejeans.com/premium-numbers
>>> 
>>> 
>>> --
>>> Elena Lappen
>>> Community Relations Specialist
>>> Wikimedia Foundation
>>> 
>>> 
>>> 
>>> 
>>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org>
>> wrote:
>>> 
>>>> :: Apologies for cross-posting to multiple mailing lists. We want to
>> ensure
>>>> we spread the word about this opportunity to as many people as
>> possible. ::
>>>> 
>>>> Hi all,
>>>> 
>>>> We are writing today to invite you to be a part of a community review
>> on
>>>> Wikimedia brand research and strategy.
>>>> 
>>>> Recently, the Wikimedia Foundation set out to better understand how the
>>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
>> get
>>>> a sense of the general visibility of our different projects, and
>> evaluate
>>>> public support of our mission to spread free knowledge.
>>>> 
>>>> We launched a global brand study to research these questions, as part
>> of
>>>> our planning toward our 2030 strategic goals.[2] The study was
>> commissioned
>>>> by the Board, carried out by the brand consultancy Wolff Olins, and
>>>> directed by the Foundation’s Communications team.[3][4] It collected
>>>> perspectives from the internet users of seven countries (India, China,
>>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
>>>> values.
>>>> 
>>>> The study revealed some interesting trends:
>>>> 
>>>> - Awareness of Wikipedia is above 80% in Western Europe and North
>> America.
>>>> 
>>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
>> and is
>>>> fast growing.
>>>> 
>>>> - There is awareness of other projects, but was significantly lower.
>> For
>>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
>> Wikidata at
>>>> 20%, and Wikivoyage at 8%.
>>>> 
>>>> - There was significant confusion around the name Wikimedia.
>> Respondents
>>>> reported they had either not heard of it, or extrapolated its
>> relationship
>>>> to Wikipedia.
>>>> 
>>>> - In spite of lack of awareness about Wikimedia, respondents showed a
>> high
>>>> level of support for our mission.
>>>> 
>>>> Following from these research insights, the Wolff Olins team also made
>> a
>>>> strategic suggestion to refine the Wikimedia brand system.[6] The
>>>> suggestions include:
>>>> 
>>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
>>>> 
>>>> - Provide clearer connections to the Movement projects from Wikipedia
>> to
>>>> drive increased awareness, usage and contributions to smaller projects.
>>>> 
>>>> - Retain Wikimedia project names, with the exception of Wikimedia
>> Commons
>>>> which is recommended to be shortened to Wikicommons to be consistent
>> with
>>>> other projects.
>>>> 
>>>> - Explore new naming conventions for the Foundation and affiliate
>> groups
>>>> that use Wikipedia rather than Wikimedia.
>>>> 
>>>> - Consider expository taglines and other naming conventions to
>> reassert the
>>>> connections between projects (e.g. “______ - A Wikipedia project”).
>>>> 
>>>> This is not a new idea.[7][8]
>>>> 
>>>> By definition, Wikimedia brands are shared among the communities who
>> give
>>>> them meaning. So in considering this change, the Wikimedia Foundation
>> is
>>>> collecting feedback from across our communities. Our goal is to speak
>> with
>>>> more than 80% of affiliates and as many individual contributors as
>> possible
>>>> before May 2019, when we will offer the Board of Trustees a summary of
>>>> community response.
>>>> 
>>>> We invite you to look at a project summary [9], the brand research
>> [10],
>>>> and the brand strategy suggestion [11] Wolff Olins prepared working
>> with
>>>> us.
>>>> 
>>>> For feedback, please add comments on the Community Review talk page
>> [12] or
>>>> email brandproj...@wikimedia.org with direct feedback. You can also
>> use
>>>> either of these channels to request to join a group meeting.
>>>> 
>>>> We know this is big topic and we’re excited to hear from you!
>>>> 
>>>> 
>>>> - Zack McCune and the Wikimedia Foundation Communications department
>>>> 
>>>> 
>>>> [1]
>>>> 
>>>> 
>> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
>>>> 
>>>> [2]
>> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
>>>> 
>>>> [3] https://www.wolffolins.com/
>>>> 
>>>> [4] https://meta.wikimedia.org/wiki/Communications
>>>> 
>>>> [5]
>>>> 
>>>> 
>> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
>>>> 
>>>> [6]
>>>> 
>>>> 
>> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>>>> 
>>>> [7]
>>>> 
>> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>>>> 
>>>> [8]
>>>> 
>>>> 
>> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
>>>> 
>>>> [9]
>>>> 
>>>> 
>> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
>>>> 
>>>> [10]
>>>> 
>>>> 
>> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
>>>> 
>>>> [11]
>>>> 
>>>> 
>> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
>>>> 
>>>> [12]
>>>> 
>>>> 
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
>>>> 
>>>> 
>>>> 
>>>> --
>>>> 
>>>> Zack McCune (he/him)
>>>> 
>>>> Senior Global Brand Manager
>>>> 
>>>> Wikimedia Foundation <https://wikimediafoundation.org/>
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