From what I know:
* The global brand won't stop Wikidata being Wikidata.
* Wikimedia Russia won't necessarily become Wikipedia Russia

Seddon

On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
galder...@hotmail.com> wrote:

> Think of Wikipedia Russia convincing Russian government that they are not
> really Wikipedia Russia.
> ________________________________
> From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf of
> Benjamin Ikuta <benjaminik...@gmail.com>
> Sent: Tuesday, April 9, 2019 4:21 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
>
>
>
> What real life problems would there be?
>
>
>
> On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> galder...@hotmail.com> wrote:
>
> > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> problems than it solves, specially in places where identifying ourselves
> with Wikipedia could create real life problems to affiliates. Let's think
> on making our product better, because is not a brand problem, is an
> obsolescence problem what we have.
> > ________________________________
> > From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf
> of Gerard Meijssen <gerard.meijs...@gmail.com>
> > Sent: Tuesday, April 9, 2019 12:36 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> > Hoi,
> > The problem is that Wikipedia has an article bound interest. Our aim is
> to
> > share in the sum of all knowledge and it is about subjects. In addition
> to
> > this the approach and `the lessons learned` in effect are used as a
> > template on how `other` Wikipedias are to function. This bias hinder,
> even
> > prevent other possible approaches.
> >
> > Using Wikipedia to define what Wikimedia does, enforces existing bias and
> > hinders our mission.
> > Thanks,
> >     GerardM
> >
> > On Tue, 9 Apr 2019 at 11:25, James Salsman <jsals...@gmail.com> wrote:
> >
> >> Hi Elena,
> >>
> >> If by "branding project" you mean replacing references to Wikimedia
> >> with Wikipedia, that is fine with me.
> >>
> >> Best regards,
> >> Jim
> >>
> >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org>
> wrote:
> >>>
> >>> Hi all,
> >>>
> >>> Thanks to those of you who have participated in the branding project
> >>> community consultation so far. We’ve received a lot of helpful feedback
> >> via
> >>> email, on-wiki, and in small meetings with affiliate group members and
> >>> individual contributors.
> >>>
> >>> I posted this invitation to the project talk page last week [1], but
> >> wanted
> >>> to send a reminder here that we will be hosting a video conference
> >> session
> >>> to give people a chance to see the presentation, ask questions and
> >> provide
> >>> feedback.
> >>>
> >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> >>>
> >>> Where? https://bluejeans.com/540134391/browser, or call in using your
> >>> closest local number [2] and enter meeting ID 540 134 391#.
> >>>
> >>> If you’d like to see the presentation but cannot attend, that is no
> >>> problem—we will be posting a recording to Commons and putting the link
> on
> >>> the talk page afterwards.
> >>>
> >>>
> >>> Thanks,
> >>>
> >>> Elena
> >>>
> >>> [1]
> >>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >>>
> >>>
> >>> [2] https://www.bluejeans.com/premium-numbers
> >>>
> >>>
> >>> --
> >>> Elena Lappen
> >>> Community Relations Specialist
> >>> Wikimedia Foundation
> >>>
> >>>
> >>>
> >>>
> >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org>
> >> wrote:
> >>>
> >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> >> ensure
> >>>> we spread the word about this opportunity to as many people as
> >> possible. ::
> >>>>
> >>>> Hi all,
> >>>>
> >>>> We are writing today to invite you to be a part of a community review
> >> on
> >>>> Wikimedia brand research and strategy.
> >>>>
> >>>> Recently, the Wikimedia Foundation set out to better understand how
> the
> >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> >> get
> >>>> a sense of the general visibility of our different projects, and
> >> evaluate
> >>>> public support of our mission to spread free knowledge.
> >>>>
> >>>> We launched a global brand study to research these questions, as part
> >> of
> >>>> our planning toward our 2030 strategic goals.[2] The study was
> >> commissioned
> >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> >>>> directed by the Foundation’s Communications team.[3][4] It collected
> >>>> perspectives from the internet users of seven countries (India, China,
> >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> >>>> values.
> >>>>
> >>>> The study revealed some interesting trends:
> >>>>
> >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> >> America.
> >>>>
> >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> >> and is
> >>>> fast growing.
> >>>>
> >>>> - There is awareness of other projects, but was significantly lower.
> >> For
> >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> >> Wikidata at
> >>>> 20%, and Wikivoyage at 8%.
> >>>>
> >>>> - There was significant confusion around the name Wikimedia.
> >> Respondents
> >>>> reported they had either not heard of it, or extrapolated its
> >> relationship
> >>>> to Wikipedia.
> >>>>
> >>>> - In spite of lack of awareness about Wikimedia, respondents showed a
> >> high
> >>>> level of support for our mission.
> >>>>
> >>>> Following from these research insights, the Wolff Olins team also made
> >> a
> >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> >>>> suggestions include:
> >>>>
> >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> >>>>
> >>>> - Provide clearer connections to the Movement projects from Wikipedia
> >> to
> >>>> drive increased awareness, usage and contributions to smaller
> projects.
> >>>>
> >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> >> Commons
> >>>> which is recommended to be shortened to Wikicommons to be consistent
> >> with
> >>>> other projects.
> >>>>
> >>>> - Explore new naming conventions for the Foundation and affiliate
> >> groups
> >>>> that use Wikipedia rather than Wikimedia.
> >>>>
> >>>> - Consider expository taglines and other naming conventions to
> >> reassert the
> >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> >>>>
> >>>> This is not a new idea.[7][8]
> >>>>
> >>>> By definition, Wikimedia brands are shared among the communities who
> >> give
> >>>> them meaning. So in considering this change, the Wikimedia Foundation
> >> is
> >>>> collecting feedback from across our communities. Our goal is to speak
> >> with
> >>>> more than 80% of affiliates and as many individual contributors as
> >> possible
> >>>> before May 2019, when we will offer the Board of Trustees a summary of
> >>>> community response.
> >>>>
> >>>> We invite you to look at a project summary [9], the brand research
> >> [10],
> >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> >> with
> >>>> us.
> >>>>
> >>>> For feedback, please add comments on the Community Review talk page
> >> [12] or
> >>>> email brandproj...@wikimedia.org with direct feedback. You can also
> >> use
> >>>> either of these channels to request to join a group meeting.
> >>>>
> >>>> We know this is big topic and we’re excited to hear from you!
> >>>>
> >>>>
> >>>> - Zack McCune and the Wikimedia Foundation Communications department
> >>>>
> >>>>
> >>>> [1]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >>>>
> >>>> [2]
> >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >>>>
> >>>> [3] https://www.wolffolins.com/
> >>>>
> >>>> [4] https://meta.wikimedia.org/wiki/Communications
> >>>>
> >>>> [5]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >>>>
> >>>> [6]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >>>>
> >>>> [7]
> >>>>
> >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >>>>
> >>>> [8]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >>>>
> >>>> [9]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >>>>
> >>>> [10]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >>>>
> >>>> [11]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >>>>
> >>>> [12]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >>>>
> >>>>
> >>>>
> >>>> --
> >>>>
> >>>> Zack McCune (he/him)
> >>>>
> >>>> Senior Global Brand Manager
> >>>>
> >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> >>>> _______________________________________________
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-- 
Seddon

*Community and Audience Engagement Associate*
*Advancement (Fundraising), Wikimedia Foundation*
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