Fæ

I don't think that the chapters are in a position to dictate to the
Foundation in the way you suggest.  To take the UK chapter, with you are
probably most familiar, last year some 42% of its income came as a block
grant from the WMF, the figures for the preceding years being 54% and 47%.
When half of your income comes from the Foundation, then when push comes to
shove, you do what they tell you to.

JPS

On Sun, Apr 14, 2019 at 1:54 PM Fæ <fae...@gmail.com> wrote:

> Most Chapters and many other Affiliates are registered legal
> organizations. In some cases, like the one you quote, the organization
> is a registered charity and has several years of submitting accounts
> and reports as that entity.
>
> Names can be changed but this would be a legally meaningful decision
> by each board, and each board should be free to make their own
> decision on the necessity of the change and agree their budget for
> changing, not simply because some unnamed marketing consultant gave
> some expensive advice to the WMF about "branding". There is zero
> verifiable statistical evidence to back up claimed benefits apart from
> vague hand waving to pie charts in presentations about 'markets' for
> which nothing is explained about the self-selected sample space, and
> for which there are no reported credible tests.
>
> If the true drivers behind this change are because WMF senior
> management believe that the WMF is a competitor for Facebook or
> YouTube (as was in one of the marketing presentations), then the
> problem is their perception of the mission of the WMF, not the name
> "Wikimedia".
>
> Fae
>
>
>
> On Sun, 14 Apr 2019 at 09:45, Ed Saperia <edsape...@gmail.com> wrote:
> >
> > Maybe there’s an easy way to just test this? A chapter could start
> calling itself e.g. Wikipedia UK in its comms for a year and see if there’s
> any noticeable difference?
> >
> > Sent from my iPhone
> >
> > > On 14 Apr 2019, at 01:47, phoebe ayers <phoebe.w...@gmail.com> wrote:
> > >
> > > On Sat, Apr 13, 2019 at 2:29 PM Rebecca O'Neill <
> rebeccanin...@gmail.com>
> > > wrote:
> > >
> > >> I agree Galder!
> > >>
> > >> I would like to respond to Phoebe's comment on not wanting to draw
> people
> > >> to the *Wikimedia* movement is not true of the Irish experience. We
> have
> > >> some idea of an editing community that aren't interested in getting
> > >> involved in our user group (and probably never will be), so we are
> very
> > >> keen to draw people to volunteering as Wikimedians not just as
> editors.
> > >> Presenting our group as something more than people who are experienced
> > >> Wikipedia editors is very important to us, and anything that makes
> that
> > >> message easier would be of huge benefit to us.
> > >>
> > >
> > > Dear Rebecca,
> > > Thanks for this. Let me try to explain my thinking a bit more...
> > > I too want people to join Wikimedia New England, which is the group I'm
> > > currently running. And in general, I want a thriving and healthy
> ecosystem
> > > of affiliates. But I want that to be true because the work that
> chapters,
> > > affiliates and the Foundation itself does is meant to be enabling for
> the
> > > larger goal of making free knowledge available, and specifically for
> > > improving and sustaining Wikipedia and her sister projects.
> > >
> > > Everything that the groups do - from building the technical/legal
> > > infrastructure side, to training new editors, to providing a friendly
> > > geographic or topical face to Wikipedia, to doing outreach, to
> supporting
> > > existing editors - is a means to an end. It is not the end itself. We
> do
> > > this multivarious work because we recognize that there are many, many
> > > effective ways to contribute in a project as complex as ours, and that
> > > participants can sometimes best find a home in ways that are not
> directly
> > > editing. But equally: there are of course other means to this end of
> > > building free knowledge that have nothing to do with the Wikimedia
> group/
> > > structure, most notably the thousands of independent volunteers who
> work
> > > largely alone to maintain and build the projects, and upon whose work
> we
> > > all depend. Groups, and the Foundation, are important! But they are
> not, in
> > > themselves, the end goal.
> > >
> > > So where does this leave us with rebranding? I admit I haven't read
> all of
> > > the comments/analysis. But, to my mind, there's a cost to rebranding:
> the
> > > several hundred person-hours that have already been put into this
> > > discussion, if nothing else. For the benefit to outweigh the cost, we
> need
> > > to imagine what will happen to increase participation in building free
> > > knowledge as a result. If we are "Wikipedia New England" or "Wikipedia
> > > Ireland" et al, will our groups be more effective -- for instance,
> with an
> > > easier to understand name, will new people join our trainings, perhaps
> > > becoming Wikipedia editors? Will more cultural institutions reach out,
> and
> > > be more amenable to releasing images? If the Foundation is the
> Wikipedia
> > > Foundation, then how does this improve the infrastructure that the
> > > Foundation provides, exactly?
> > >
> > > If the answer is that this change will definitely increase
> participation in
> > > the projects and free knowledge generally, through the mechanism of the
> > > various groups being more recognizable and thus reaching a bigger
> audience,
> > > then the proposal is worth seriously considering. But if it is hard to
> > > imagine - and I admit I do find it hard to imagine that the name of the
> > > Foundation is the thing standing in our way to wider Wikipedia
> > > participation - then it doesn't seem worth the cost.
> > >
> > > -- Phoebe
>
> --
> fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae
>
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