My dad recently said to me: 

"I was solitated by them after looking something up.  I thought it strange the 
way they were pleading for donations. They made it sound like they might be 
shutting down if we the general public didn't donate."

Has there been any research into how common it is for readers to get the wrong 
impression from the marketing messaging? 

I've heard of this sort of thing happening before, and I think it's highly 
antithetical to our values to be deceptive. 

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