Hi everyone,

Yesterday, the 2030 Brand Movement Project presented the unified concept
that will guide the upcoming branding proposals. Thanks to the 224
attendees who watched the presentation live! Participants brought a great
stream of comments and questions (averaging 8 per minute!) that helped
clarify important points.

The unified concept, “interconnection”, was arrived at after many community
workshops, exercises, and conversations. “Interconnection” distills the 23
distinct concepts generated in workshops into a single word that links
together the insights and definitions from the participants, and at the
same time adds more meaning to the answer to the question who are we? This
concept will not be a public or visible part of branding, but rather a
guiding idea.

Take a look at the video explaining interconnection as a unified concept
[1].

You can watch the full presentation video, together with the lively
discussion that accompanied it [2]. Most of the questions were answered
during the presentation (including questions about the project scope, the
upcoming naming convention proposals, and the RfC), but there wasn't enough
time to answer them all. Questions are being compiled on the Brand Network
talk page on Meta [3].

The team will be hosting a follow-up office hour next week to answer the
rest of the questions. Participation details will be shared on the Brand
Network talk page. The session will be recorded and shared, and answers
will be covered on the project pages. If you have a different question
you’d like to ask, feel free to add it to the page or bring it to the
office hour.

PS: As soon as these videos are ready for Commons we will upload them
there, and we will notify about this on the Brand Network talk page as well.

Thanks,

Samir & the Brand Project team

[1]
https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/

[2] https://www.youtube.com/watch?v=xS72O6Si94Q

[3]
https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection

Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation <https://wikimediafoundation.org/>
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