It is not methodologically sound to continue using a survey which is unfit for 
purpose, regardless of how many people have responded. It is ethically 
questionable to continue using a survey which simply does not allow for the 
possibility of being completely wrong when this possibility has been brought up 
so many times by so many interested and affected parties.

-----Original Message-----
From: Wikimedia-l [] On Behalf Of 
Nataliia Tymkiv
Sent: 27 June 2020 01:27
To: Wikimedia Mailing List
Subject: [Wikimedia-l] Board update on Branding: next steps

Dear all,

I want to share with you the next steps of the Wikimedia Foundation Board
of Trustees about the Brand Project.

Originally the Board meeting dedicated to the brand project was supposed to
happen no earlier than October. The expected outcome from the project were
the recommendations on what the rebranding should look like - from changing
fonts/logos to renaming. And if there is going to be a renaming - to what.
Of course, the Board’s role is not in approving a change in fonts, but if a
recommendation to rename was to be made - the Board’s role would have been
to make a decision on that recommendation. The timeline has now been
changed, and the renaming part of rebranding will be discussed in our
August meeting.

Moreover, the Board will meet in early July to receive a briefing about the
project and talk about the process between June 2018 - June 2020. The
consolidated materials on what the brand project team has been working on
for a while now will be presented to the Board, and these materials are
also going to be posted publicly. The more-strategic conversation is
planned for the August meeting. Time to prepare the materials is needed,
and the ongoing conversations need to be summarised, so the Board can have
an in-depth discussion about this, before making any kind of decision.

We would like to continue with the survey [1] - we have discussed the
possibility of technical changes to the survey with an additional option
like “no renaming is needed” (not the exact words, mind you), but with more
than 700 respondents it is not methodologically sound to change the survey
now. Staff have confirmed to the Board that responses to the survey will
not be calculated as support for a change. The survey was only designed to
collect feedback on the possible renaming options, not as a yes/no vote on
whether to adopt them.

Thus the timeline on rebranding for the next 6-7 weeks is as follows:

* Early July - special Board meeting with the Brand project team to review
and discuss the process so far, and for the Board members to receive the
briefing on discussions happening;

* July - consolidated materials prepared for the July meeting will be
posted publicly after the meeting;

* August 5th - the Board meeting on renaming part of the rebranding, not
about the process. The Board will make the decision about whether to stop,
pause, or continue the work on this, within the framework of a discussion
on strategic goals, tensions and tradeoffs, and potential next steps.

* August (after the meeting) - the Board statement on the next steps about
the Brand project.

I also want to acknowledge receiving the Community open letter on renaming
[2] that was posted this week. Thank you for this statement on the position
of those of you who signed. I know there are other perspectives, and that
some would agree with it who have not signed it, and that there are also
some who would not agree. We expect that the Board meetings and
communication after them will address the concerns raised in the letter.

Stay safe,
antanana / Nataliia Tymkiv
Acting Chair, Wikimedia Foundation Board of Trustees



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