Apart from the usual suspects [ a. I think whether a certain emoji is
religious is not a grave problem; b. civil society orgs survive on
donations and fundraising is important; c. as a movement we can't probably
ever have everyone agreeing on everything but pushing fundraising messages
that brings some decent buck cannot be stopped -- after all, the same buck
is used for maintaining servers or fighting oppressive regimes that pose a
threat to open knowledge ] a few things really need to be thought through
while designing fundraising messages:

-  How does the message look on a low-end smartphone used by someone who
lives in a place where data is expensive (say Vanuatu or a small island
economy)? Can the real goal of the movement -- furthering open knowledge --
be seriously hampered by displaying too much text/image in the fundraiser?

- Can the opt out message be displayed more clearly so that a user can
clearly see it and turn off. It has often been a real pain for me to turn
off the ads while trying to check something on Wikipedia when I am not
logged in and I'm on a private tab/using VPN.

- From an accessibility PoV a user should be able to identify that the ad
is different from the content. It's otherwise a pesky way to fool a user
who might at times confuse a fundraising ad as Wikipedia content. Probably
a different background color or a distinguishable border or a clear sign
would help.

Subhashish

On Sat, Dec 5, 2020 at 10:34 PM Joseph Seddon <jsed...@wikimedia.org> wrote:

> Hey Michel,
>
> There are some other points that Fae raised particularly around user
> experience and technical implementation that are distinctly more complex
> tasks and we are going to need to discuss and plan our testing to work on
> them, and the team is at very limited capacity on a Saturday. (I myself had
> been out enjoying the rather brisk winter air that's visiting the UK). Due
> to their very nature, rolling back the emoji's in the messaging could be
> done immediately.
>
> I've already brought the feedback back to the team, and I'll be reviewing
> with the team on Monday and hopefully work on them this week.
>
> Seddon
>
> On Sat, Dec 5, 2020 at 4:36 PM Michel Vuijlsteke <wikipe...@zog.org>
> wrote:
>
>> I don't quite think the emoji were the only thing people hated
>> about this.
>>
>> On Sat, 5 Dec 2020 at 17:09, Joseph Seddon <jsed...@wikimedia.org> wrote:
>>
>>> Hey all,
>>>
>>> To avoid burying the lead, the feedback is appreciated and we do listen
>>> whenever feedback is raised. I've just been coordinating with the team, and
>>> we've rolled back this change.
>>>
>>> For some background, the emojis in this messaging were a recent addition
>>> earlier this week. Emojis have become a core part of the way the world
>>> communicates, especially with younger demographics, practically becoming an
>>> ideographic language in and of itself. The team has been keen to see if
>>> there are ways we can leverage this, especially on mobile and we’ve been
>>> experimenting with them over the last couple of years in a number of
>>> campaigns.
>>>
>>> I want to recognise that we missed the mark on this one and that your
>>> feedback is heard, much appreciated and acted upon. The team really does
>>> care about the messaging and how it represents us, and the projects as a
>>> whole. Our processes on approving content have massively improved over the
>>> years and I think it reflects in the messaging we use. A number of people
>>> have noted that it has improved for the better over the years.
>>>
>>> At the same time I want to take some ownership of this misstep myself.
>>> I've been proactively working in real time with some volunteers, discussing
>>> concepts and gathering feedback on campaigns. This feedback has definitely
>>> shown that for such a new concept, I should have made sure to have
>>> highlighted and gotten more input on this.
>>>
>>> I'll be gathering input on how we use emojis in our messaging and I'd be
>>> happy to follow up with people about this. Just an additional note that if
>>> anyone wants to talk through any feedback with me I can be found on IRC,
>>> Discord, Telegram or send it through via email ( seddon at wikimedia.org
>>> ).
>>>
>>> My apologies but also my genuine thanks for the feedback.
>>>
>>> Seddon
>>>
>>> On Sat, Dec 5, 2020 at 2:24 PM Gnangarra <gnanga...@gmail.com> wrote:
>>>
>>>> tend to agree there should be a mobile friendly version, the article
>>>> should be visible at the same time. What wording is used it definitely
>>>> should not have religious actions or symbology in it... the other emojis do
>>>> seem childish
>>>>
>>>> On Sat, 5 Dec 2020 at 21:58, Chris Gates via Wikimedia-l <
>>>> wikimedia-l@lists.wikimedia.org> wrote:
>>>>
>>>>> I opened a browser I’m not logged in on to see what these ads were.
>>>>>
>>>>> Here is the text, unedited, of the second ad I was shown (after
>>>>> closing the first):
>>>>>
>>>>> “Hi reader 🙂. Sorry for the interruption, but this Saturday Wikipedia
>>>>> really needs your help. This is the 3rd appeal we've shown you. 98%
>>>>> of our readers don't give; they look the other way 😢. All we ask is
>>>>> $2.75 and then you can get back to your article. We ask you, humbly:
>>>>> please don't scroll away 🙏🙏.“
>>>>>
>>>>> It would be quite helpful if the WMF’s marketing and
>>>>> fundraising-focused teams weren’t so intent on destroying Wikipedia’s
>>>>> reputation. I, and I’m sure most editors, don’t care that praying and
>>>>> crying emojis illicit more money. There are social and reputation costs to
>>>>> portraying Wikipedia like a crying, praying beggar about to go broke. And
>>>>> though I understand the employees responsible for pushing this nonsense in
>>>>> front of every reader evidently do not care about the costs of their
>>>>> actions, and only whatever money they can get from it, it remains wholly
>>>>> unacceptable.
>>>>>
>>>>> Tell me: why should I volunteer to work on a project whose owners,
>>>>> regardless of the incredibly large quantities of money they already have,
>>>>> seek frequently to illicit donations through methods that damage
>>>>> Wikipedia’s reputation? Why would I give hours of my time a week to make
>>>>> Wikimedia projects clear of vandalism and abuse, seeking to give readers
>>>>> the impression of a functional and reliable source of information, knowing
>>>>> that some marketing person could undo all of the volunteers’ work through
>>>>> some ad campaign?
>>>>>
>>>>> And yes, I also understand that volunteers complain every time this
>>>>> happens. There’s very good reason to do so, as every time these campaigns
>>>>> go out they are worse than the last, wholly ignorant of community wishes,
>>>>> and taking no views into account other than those who reflect purely a 
>>>>> goal
>>>>> of getting more donations.
>>>>>
>>>>> Regards,
>>>>> Vermont
>>>>>
>>>>> On Sat, Dec 5, 2020 at 05:22 Fæ <fae...@gmail.com> wrote:
>>>>>
>>>>>> Let's try kicking this perennial thead again.
>>>>>>
>>>>>> This morning (5 Dec 2020) I paused cooling my porridge when looking up
>>>>>> how Wikipedia describes 'Latinx' usage on my cellular, I was faced
>>>>>> with a *2 page* advert.
>>>>>> * The advert meant nothing of the article could be seen, not even the
>>>>>> title, without having to pass the two pages of several big blue
>>>>>> fundraising notices.
>>>>>> * There's some statements in those notices that, frankly, look
>>>>>> unencyclopaedic like "People told us we'd regret making Wikipedia a
>>>>>> non-profit". That's a literally untrue Trumpian political sentence if
>>>>>> ever I saw one.
>>>>>> * The 2 pages close with "We ask you, humbly: don't scroll away"
>>>>>> followed by a single option of a "MAYBE LATER" link (not a 'go away
>>>>>> forever please' link, and yes, it's really in shouty all caps).
>>>>>>
>>>>>> I might have passed on thinking, gah, not again, but there is a
>>>>>> further sting in this tale. After working out that there was a "No
>>>>>> thanks" link back at the start in a font smaller than all the notice
>>>>>> text, you are faced with a second big red fundraising notice. This one
>>>>>> has a sad weeping emoji in it, because you are going to "look the
>>>>>> other way". I guess the idea is to make it feel like you are
>>>>>> heartlessly walking past a beggar on the street without having the
>>>>>> humanity to look at them, not sure how else this is supposed to read.
>>>>>> It closes with the same "humbly" sentence, but this time with two
>>>>>> emojis that are begging or praying hands. Personally I find being
>>>>>> prayed at slightly offensive, Wikipedia being a haven of logical
>>>>>> thought, not a church, but that's probably me being too black hat.
>>>>>>
>>>>>> Isn't it about time the $100,000,000+ a year WMF made a design choice
>>>>>> to stay classy and avoid multiple full page banners begging the public
>>>>>> for money like it was about to go bust? It looks desperate because
>>>>>> there's no other honest way to describe it.
>>>>>>
>>>>>> Stay safe, wear a mask,
>>>>>> Fae
>>>>>>
>>>>>> On Tue, 5 May 2020 at 12:58, WereSpielChequers
>>>>>> <werespielchequ...@gmail.com> wrote:
>>>>>> >
>>>>>> > Given the large reserves that the WMF carries, and the savings from
>>>>>> > cancelling events such as Wikimania 2020, I would have thought that
>>>>>> the WMF
>>>>>> > was one organisation that could afford to pause its fundraising for
>>>>>> a few
>>>>>> > months. At least in countries where the economy is in freefall.
>>>>>> >
>>>>>> > In a few months time lots of people will still be in a financial
>>>>>> mess. But
>>>>>> > the large number of people who are currently going to be worried
>>>>>> about
>>>>>> > their financial future will hopefully be divided into those who
>>>>>> have kept
>>>>>> > their jobs. or got new ones and those who were right to be worried.
>>>>>> > Hopefully some of those who come through this financially OK will
>>>>>> be in a
>>>>>> > position to donate.
>>>>>> >
>>>>>> > WSC
>>>>>> >
>>>>>> > On Tue, 5 May 2020 at 11:25, <
>>>>>> wikimedia-l-requ...@lists.wikimedia.org>
>>>>>> > wrote:
>>>>>> >
>>>>>> > > Send Wikimedia-l mailing list submissions to
>>>>>> > >         wikimedia-l@lists.wikimedia.org
>>>>>> > >
>>>>>> > > To subscribe or unsubscribe via the World Wide Web, visit
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>>>>>> > > or, via email, send a message with subject or body 'help' to
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>>>>>> > >
>>>>>> > > You can reach the person managing the list at
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>>>>>> > >
>>>>>> > > When replying, please edit your Subject line so it is more
>>>>>> specific
>>>>>> > > than "Re: Contents of Wikimedia-l digest..."
>>>>>> > >
>>>>>> > >
>>>>>> > > Today's Topics:
>>>>>> > >
>>>>>> > >    1. Annoying ads (John Erling Blad)
>>>>>> > >    2. Re: Annoying ads (Benjamin Ikuta)
>>>>>> > >    3. Re: Annoying ads (Robert Fernandez)
>>>>>> > >    4. Re: Annoying ads (Pierre-Yves Beaudouin)
>>>>>> > >    5. Re: Annoying ads (Nick Wilson (Quiddity))
>>>>>> > >    6. Re: Annoying ads (Samuel Klein)
>>>>>> > >    7. Re: Annoying ads (Paulo Santos Perneta)
>>>>>> > >    8. Re: Annoying ads (Paulo Santos Perneta)
>>>>>> > >
>>>>>> > >
>>>>>> > >
>>>>>> ----------------------------------------------------------------------
>>>>>> > >Cheers
>>>>>> > > Message: 1
>>>>>> > > Date: Mon, 4 May 2020 16:55:50 +0200
>>>>>> > > From: John Erling Blad <jeb...@gmail.com>
>>>>>> > > To: Wikimedia Mailing List <wikimedia-l@lists.wikimedia.org>
>>>>>> > > Subject: [Wikimedia-l] Annoying ads
>>>>>> > > Message-ID:
>>>>>> > >         <CAJcMX2=
>>>>>> > > 5ggwunkrfg6ejjsn6sb1rbf1h_fnyphpd_wjr5ot...@mail.gmail.com>
>>>>>> > > Content-Type: text/plain; charset="UTF-8"
>>>>>> > >
>>>>>> > > Often I surf Wikipedia without being logged in, and so I did
>>>>>> right now. I
>>>>>> > > got the usual banners, but this time they popped up repeatedly in
>>>>>> several
>>>>>> > > locations. This quickly gets extremely annoying, and I find it
>>>>>> unwise.
>>>>>> > > Create one banner, and stick with that. Several banners are
>>>>>> simply way over
>>>>>> > > the top.
>>>>>> > >
>>>>>> > > /jeblad
>>>>>> > >
>>>>>> > >
>>>>>> > > ------------------------------
>>>>>> > >
>>>>>> > > *****************************
>>>>>> > >
>>>>>> > _______________________________________________
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>>>>
>>>>
>>>> --
>>>> GN.
>>>>
>>>> *Power of Diverse Collaboration*
>>>> *Sharing knowledge brings people together*
>>>> Wikimania Bangkok 2021
>>>> August
>>>> hosted by ESEAP
>>>>
>>>> Wikimania: https://wikimania.wikimedia.org/wiki/User:Gnangarra
>>>> Noongarpedia: https://incubator.wikimedia.org/wiki/Wp/nys/Main_Page
>>>> My print shop: https://www.redbubble.com/people/Gnangarra/shop?asc=u
>>>>
>>>>
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>>>
>>>
>>> --
>>> Seddon
>>>
>>>
>>> *Senior Community Relations Specialist*
>>> *Advancement (Fundraising), Wikimedia Foundation*
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>
> --
> Seddon
>
>
> *Senior Community Relations Specialist*
> *Advancement (Fundraising), Wikimedia Foundation*
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