Are you talking about that godawful thing that I just clicked on in the
"wheat" article, that the back button doesn't work on?

I'm pulling that out. Sorry, but "back button works" is a basic thing of
Web functionality. I should not need to click a "return to article" button
to get back where I was.

Todd

On Sat, Jul 11, 2026 at 8:32 AM James Heilman via Wikimedia-l <
[email protected]> wrote:

> English Wikipedia is a conservative organization / project as are many
> other large versions of Wikipedia. Many stakeholders need to be convinced /
> brought on board to make even relatively minor changes. Innovating within
> smaller versions of Wikipedia or in other projects outside Wikipedia is
> much easier. And successes can occasionally be brought into the larger
> Wikipedias such as we did with Our World in Data interactive graphs...
>
> https://en.wikipedia.org/wiki/Wheat#Production_and_consumption
>
> We have now added 100s of these in various languages. And they are getting
> thousands of plays a day.
>
> James
>
> On Sat, Jul 11, 2026 at 3:28 PM Charles Roberson via Wikimedia-l <
> [email protected]> wrote:
>
>> Wikimedia-I used to be a premium listserve of high minded ideas about how
>> to move the Foundation into the future. The past few months it has drifted
>> into a lot of whining about AI with no real effort to accomplish anything
>> or even plan to do so.
>>
>>  - Charles
>>
>> On Sat, Jul 11, 2026 at 1:44 AM Todd Allen via Wikimedia-l <
>> [email protected]> wrote:
>>
>>> We sure do know what a good AI strategy looks like for Wikipedia. No AI
>>> on Wikipedia.
>>>
>>> We have not succeeded by being FaceGramTwitTube. We have succeeded by
>>> not being like them.
>>>
>>> So, same here. No "latest and greatest". No AI on Wikipedia. Ever, for
>>> any reason, period. Wikipedia is written by people for people.
>>>
>>> Todd
>>>
>>> On Fri, Jul 10, 2026 at 11:09 PM James Heilman via Wikimedia-l <
>>> [email protected]> wrote:
>>>
>>>> What has motivated me to spend time writing Wikipedia over the years is
>>>> writing for humans. The fact that the content is openly licensed and the
>>>> work is supported by an NGO is also key.
>>>>
>>>> Personally i do not feel any motivation to write primarily for trillion
>>>> dollar machines surrounded by venture capital folks hoping to make a
>>>> killing. If the machines want to adapt to human facing content sure.
>>>>
>>>> The approaches you mention is how Healthline succeeded, they basically
>>>> have dozens of articles covering the same topic just addressing it from a
>>>> slightly different question.
>>>>
>>>> J
>>>>
>>>>
>>>> Sent from Gmail Mobile
>>>>
>>>> On Fri, Jul 10, 2026 at 21:24 Alex Stinson via Wikimedia-l <
>>>> [email protected]> wrote:
>>>>
>>>>> Forking this conversation, because I don't think we have a shared
>>>>> framing of what we are competing for in a "Google" Zero landscape 
>>>>> dominated
>>>>> by ChatBot/AI search style RAG citations (i.e.
>>>>> https://en.wikipedia.org/wiki/Retrieval-augmented_generation).
>>>>>
>>>>> For the last 9 months, I've been examining how civil society content
>>>>> should be showing up in AI search, and there is a missing perspective in
>>>>> our "we will build it and they will come" approach to Wikipedia. I don't
>>>>> think we can wait for the big tech companies or European regulatory bodies
>>>>> to adopt a different idea of how RAG should work.   Here is my take from
>>>>> what I have been engaging with in the AIO/AEO/SEO space:
>>>>>
>>>>> *Wikipedia doesn't have content that is SEO/AEO optimized*
>>>>>
>>>>> Part of the problem, even if we did have an MCP server is that the
>>>>> models (at least in my tracking), are pushing many citations away from
>>>>> "factual" websites, towards "authoritative" websites. This authoritative
>>>>> content includes:
>>>>>
>>>>>    - Expert original, analysis that makes strong claims based on
>>>>>    facts (i.e. blog posts by authoritative companies or recently published
>>>>>    ScienceDirect articles)
>>>>>    - Content that has been updated recently, with the biggest "hot
>>>>>    takes" (i.e. I have monitored a couple of prompt pools where citations
>>>>>    shift to newer content after 2-3 months)
>>>>>    - Content that helps users make a decision between different
>>>>>    choices (i.e. review websites, etc)
>>>>>
>>>>>
>>>>> This is following Google's longer-term push towards "human centered
>>>>> and useful" content (sometimes called  E-E-A-T an abbreviation of
>>>>> experience, expertise, authoritativeness, and trustworthiness, in SEO
>>>>> world).
>>>>> https://developers.google.com/search/docs/fundamentals/creating-helpful-content
>>>>>
>>>>>
>>>>> To win in an AI optimization battle -- its less about Wikipedia doing
>>>>> well in the keyword search indexes that led to our content being visible
>>>>> (which is why we have a reputation as a "fact checking" website) and more
>>>>> about "winning" in the criteria for what makes a good RAG citation --- and
>>>>> our content format, is the exact opposite of the EAAT criteria:
>>>>>
>>>>>    - Wikipedia is not authoriative, but rather points to other
>>>>>    authorities
>>>>>    - We ground our content in anonymity instead of named experts or
>>>>>    instutional process/opinoin
>>>>>    - We rarely do original analysis instead summarizing the
>>>>>    experience and expertise of others,
>>>>>    - Alot of our content is out of date, and self-aware of its gaps
>>>>>    (i.e. maintenance tags), so also is likely to be undermining its own
>>>>>    trustworthiness
>>>>>
>>>>>
>>>>> *All the data points to us being used, but without an official roundup
>>>>> we are all talking in the dark about different assumed reputation losses*
>>>>>
>>>>> RAG unlike Google Search Indexing, seems to be using Wikipedia for a
>>>>> fraction of a fraction of responses, favoring these other kinds of
>>>>> sources:
>>>>>
>>>>>    - Only 5% of AI overviews have Wikipedia in them:
>>>>>    https://ahrefs.com/blog/most-cited-domains-ai-overviews/
>>>>>    - I have access to SERanking's corpus of prompt monitoring across
>>>>>    5 models (ChatGPT, Perplexity, Google Models and they suggest that in 
>>>>> May
>>>>>    ~16% of prompts included Wikipdia, and in their most recent month 
>>>>> (June),
>>>>>    ~13% of prompts. SERankings corpus is probably the # 4 or 5 in 
>>>>> commercial
>>>>>    AIO data -- so could have gaps.
>>>>>    - Studies from earlier in the year put Wikipedia at about ~13% of
>>>>>    CHATGPT citations (
>>>>>    
>>>>> https://www.prnewswire.com/news-releases/wikipedia-and-reddit-now-drive-over-25-of-chatgpt-citations-in-the-us-new-5w-research-finds--wsj-nyt-and-bloomberg-do-not-appear-in-the-top-20-302768339.html
>>>>>    but chatgpt on average includes >20 sources in a response, compared to
>>>>>    googles 5-10 and doesn't expose it in the interface very well)
>>>>>    - Comparable "top" Websites, like Youtube, Reddit, and LinkedIn
>>>>>    tend to represent a greater % of content (in the SERanking data pool 
>>>>> nearly
>>>>>    30% of responses had a Youtube Video cited for instance)
>>>>>    - Domain specific citation pools have pretty significant
>>>>>    differences in "which" sources are being called, with Wikipedia doing 
>>>>> well
>>>>>    on some prompt pools: https://generativepulse.ai/report/
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> *RAG/AI search optimization focuses more on intent than keywords, and
>>>>> we aren't very effective at serving intent, and we don't know where our
>>>>> optimization options are*
>>>>> What we need is an understanding of "which actual user reader behavior
>>>>> are we seeking to serve?". In the past we were extremely lazy, because
>>>>> keyword search always delivered Wikipedia as "a first". Now we need our
>>>>> content to be more optimized for the kind of user curiosity driving their
>>>>> use of a chatbot/search tool:
>>>>>
>>>>>    - What percentage of prompts or AI searches are informational vs
>>>>>    opinion forming? Are we even a competitor for grounding opinion based
>>>>>    questions or only the informational ones?
>>>>>    - How many of the interactions are two or three steps down a chain
>>>>>    of more "specific" interactions with the chatbot and thus no longer 
>>>>> need
>>>>>    "general knowledge" information from Wikipedia, but rather the kinds of
>>>>>    stuff that we rely on our citations to provide ?
>>>>>    - How much are the AI companies optimizing for "sales" or
>>>>>    "addiction" rather than for leading users to reliable content? (I was
>>>>>    tracking a series of informational topics about food that (on ChatGPT 
>>>>> and
>>>>>    Google), kept wanting me to continue the conversation by *inviting
>>>>>    me to go to local hamburger restraunts)*. Do we even have a
>>>>>    reasonable chance to be in those searches?
>>>>>    - How much is geolocation forcing more and more responses into
>>>>>    "local" sources rather than "global" websites? In one dataset I 
>>>>> tracked, in
>>>>>    Global South countries citations were overwhelmingly to Facebook and
>>>>>    Instagram despite more authoritative academic, news and Wikipedia-type
>>>>>    sites in the same searches from the UK.
>>>>>
>>>>>
>>>>> *We may need to radically change the "readable signals" on our content
>>>>> pages, meaning changing the Manual of Style, Editing Practices, and AI
>>>>> enabled enrichment.*
>>>>>
>>>>> If we are trying to market Wikipedia's content into AI interfaces, we
>>>>> also can't do what most AI optimization/marketing agencies would suggest:
>>>>> writing listicle/FAQ type content that closely matches the user-queries
>>>>> that folks are giving the IA models (i.e. analysis like:
>>>>> https://neilpatel.com/marketing-stats/trust-signals-ai-engines-reward-most/
>>>>> ).
>>>>>
>>>>> We would then have to experiment with other content types, that _no
>>>>> longer look like the encyclopedia_. Or we would need to be reconfiguring
>>>>> the Encyclopedic content to expose enrichments to paragraphs or sections
>>>>> within the encyclopedia  that pretty radically change editorial 
>>>>> assupmtions
>>>>> and our Manual of Style (i.e. instead of simple 1-2 word section headings,
>>>>> like "History" we may need intent-focused headings like "What is the
>>>>> history of [x topic]?).
>>>>>
>>>>> If we want to compete in the shifting AI search landscape -- we would
>>>>> need a lot more data from the Foundation on where we are succeeding or 
>>>>> not,
>>>>> and then consider *_radically different_ *ways of exposing our
>>>>> content in terms of treating RAG systems as a user that needs correct 
>>>>> paths
>>>>> to Wikipedia pages.
>>>>>
>>>>> However, this doesn't necessarily need to change the *human reader
>>>>> experience *, but would need to be about configuring the content
>>>>> (beyond an MCP server or Enterpise APIs) *for an AI audience/consumer
>>>>> experience -- *which I haven't seen addressed in any WMF publications
>>>>> or community conversations. Without a firm theory of "What kind of 
>>>>> consumer
>>>>> is an AI search agent/RAG index?" and "How does our content need to serve
>>>>> that AI audience?" the editing community won't be able to adjust its
>>>>> editing practices or weigh in on feature recommendations that make our
>>>>> content "AI useful".
>>>>>
>>>>> As I have written elsewhere, I think there is a inherent audience for
>>>>> editing/using the Wikis organically:
>>>>> https://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2026-06-21/Op-ed
>>>>> -- but its a different question than competing "with other information
>>>>> sources" for AI as an audience.
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> On Fri, Jul 10, 2026 at 2:30 PM Steven Walling via Wikimedia-l <
>>>>> [email protected]> wrote:
>>>>>
>>>>>>
>>>>>>
>>>>>> On Fri, Jul 10, 2026 at 9:52 AM Erik Moeller via Wikimedia-l <
>>>>>> [email protected]> wrote:
>>>>>>
>>>>>>> On Fri, Jul 10, 2026 at 5:59 PM James Heilman via Wikimedia-l
>>>>>>> <[email protected]> wrote:
>>>>>>>
>>>>>>> > Yah a search engine that actually gives real references that
>>>>>>> supports the statements in question would be amazing.
>>>>>>>
>>>>>>> Almost like .. a Knowledge Engine. ;-)
>>>>>>>
>>>>>>
>>>>>> Is the WMF building an MCP server to connect Wikipedia and Wikidata
>>>>>> directly to Gemini, Claude, and ChatGPT? This is a more lightweight,
>>>>>> backdoor way to leverage the audience of those platforms but present
>>>>>> structured outputs to AI chats for users based on Wikimedia knowledge. If
>>>>>> we did so, we could present citations within the returned responses to
>>>>>> users, and those platforms make it transparent to the user when they are
>>>>>> calling a particular tool.
>>>>>>
>>>>>> Steven Walling
>>>>>>
>>>>>> Sadly, the only realistic path I see there would be through
>>>>>>> acquisition, and even if that was financially feasible, you'd begin
>>>>>>> by
>>>>>>> inheriting a lot of corporate practices that aren't really consistent
>>>>>>> with Wikimedia values.
>>>>>>>
>>>>>>> But perhaps there is a middle ground where Wikimedia seeks to define
>>>>>>> more clearly the terms of engagement that it wants with search
>>>>>>> engines
>>>>>>> (clear attribution, clear and correct references, calls-to-edit,
>>>>>>> etc.), and then finds and recognizes search partners who implement
>>>>>>> those. To Luis' point, that need not be done by WMF.
>>>>>>>
>>>>>>> Warmly,
>>>>>>>
>>>>>>> Erik
>>>>>>> _______________________________________________
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>>>>>>
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>>>>>
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>
>
> --
> James Heilman
> MD, CCFP-EM, Wikipedian
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