Thanks for a good  article. I am keen to know the hits for indian
language wikipedias. I find only for the wikipedia domain from alexa
or other sources. Is there a site which can provide the info?

Regards
Arjun
http://tech4society.blogspot.com


2009/11/6, Mahitgar from Marathi Wikipedia <mahit...@yahoo.co.in>:
> I hope following study snapshot by JuxtConsult will help you all to draw
> some conclusion, I would bee keen to understand how others read following
> report.( would infact recomond those who can  buy full report I feel it is
> worth while, if you find the same usefull) Regards Mahitgar
>
>
> India Online Study 2009 - A snapshot by JuxtConsult -
>
>
>
> Presentation Transcript
>
>    1. India Online 2009 Understanding Online Indians and their Net Usage
> Behavior and Preferences
>    2. Study Overview • Most recent estimates of Internet user-ship in urban
> and rural India. Estimates based on a land survey conducted between Dec
> 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities
> and over 12,000 households in 480 villages spread across all the 4 regions
> of the country • Insightful understanding of net usage behavior and
> preferences of regular online Indians. Findings on ‘net usage dynamics’
> based on a sample of over 50,000 ‘active’ online panel members with
> JuxtConsult, and findings on ‘popular online activities and website
> preferences’ based on an online survey among more than 12,500 of these
> ‘active’ panel members in Feb-Mar 2009 • Understanding of online Indians as
> ‘consumers’ and not just as faceless net users. Includes their
> socio-economic status, online shopping behavior, and website and media
> preferences reported on the ‘most used’ basis • Website preferences captured
>  for over 32 online verticals/domains
>    3. Methodology A land survey was conducted to profile and estimate the
> users of internet. The survey covered ‘towns’ and ‘villages’ of all
> population strata, and ‘households’ of all socio-economic classes (SEC)
> within each of these towns and villages Net usage dynamics, behavior and
> website preferences were captured from the ‘actual’ internet users form
> JuxtConsult’s own Internet User Panel (www.getcounted.net) Demographic
> ‘weights’ derived from the land survey were then used to make the online
> panel and survey data representative of the entire online urban population
> (and not just of the online panel members) Representation ‘weights’ were
> derived based on 6 demographic parameters - town class, SEC, region, gender,
> age and preferred language of reading Only authentic Govt. of India data
> (NSSO/Census/RGI) were used for estimation of user-ship and derivation of
> representation ‘weights’
>    4. Topline Findings
>    5. Pond gets smaller, but livelier… ‘All’ internet users down at 47
> million (39 million urban, 8 million rural) Drop of 6% from last year (lapse
> of around 3 mn occasional users) Just 10% growth in ‘regular’ users base*,
> reaching 38.5 mn (33 mn urban) +3.5 mn regular ‘urban’ users over last year,
> +0.4 mn regular ‘rural’ users 15% growth in ‘daily’ internet users (+4.2 mn
> in last 1 year to reach 32 mn) * Regular internet users = internet users who
> use the internet ‘at least once a month’ ** All internet users = Regular +
> Occasional internet users who have ‘used the internet in last one year’
>    6. Lapsers predominantly Cybercafe users Exclusive cybercafé user base
> shrink to become just 6% of all internet users Lapsers from cyber cafe
> account for most of the internet lapsers in last one year Office continues
> to be the place from where internet is accessed the most (68% at ‘multiple’
> access point level) Average place of access per user is 1.9 On preferred
> access point basis, home tops at 37%
>    7. Affordability & language holding it back… 1 out of 4 computer user
> still not using internet Most new broadband connections are ‘replacement’
> connections Still only 4 mn internet users access it through mobile phones
> Only 13% of existing internet users prefer to read in English More
> importantly only 20 mn Indians (<2% of all) prefer to read in English
>    8. Catching the ‘classes’ across the country… 4 out of 5 online Indian
> are in the ‘prime’ of their life (19-35 years) 3 out of 4 of them belong to
> the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’
> and ‘B’) Half of all Internet users are employed Their average monthly
> family income is 3.2 times the national average 3 out of 4 of them come from
> the non-metro towns and nearby villages
>    9. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72%
> Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler
> 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14%
>   10. What they do when online… % Undertaking Change from 2008 Top 10 Online
> Activities* Search for travel products 84% - Job search 71% -0.3% Search for
> non-travel products 68% - Instant messaging/chatting 67% -3% Check general
> news 62% -1% Dating/Friendship 55% +5% Check cricket content/score 53% +3%
> Check sports other than cricket 52% - Matrimonial search 49% +0.4% English
> info search engine 49% +0.6% On an average net users undertakes 13
> activities online (2 less than last year) Main gainers are
> dating/friendship, check cricket content, PC to PC net telephony and
> downloading mobile content. Main losers are download music, check business &
> financial news, check sports other than cricket, check cinema content and
> professional networking 42% use a local Indian language website (+8% over
> last year) * Emailing not included as all panel members are email users by
> default
>   11. Most net users ‘window shop’ online 89% of all regular online Indians
> ‘shop’ online (search or buy) 20% have also bought online in last 1 year,
> i.e., ‘active’ online buyers base of 7.6 million 65% of online ‘buyers’ have
> bought a travel product online and 50% have bought a non-travel product
> online 74% of travel buyers have bought train tickets, 34% air tickets
> Credit card is the most popular mode of online payment at 50% Less than 1 in
> 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a
> reason for not buying online
>   12. Google continues to be the most used website of all! Website % Use it
> the Most Change from 2008 Google 35% +7% Yahoo 25% -3% Gmail 11% +3% Orkut
> 7% -1% Rediff 4% -5% Indiatimes 1% -0.1% Moneycontrol 0.7% -0.1% Hotmail
> 0.6% -0.4% Youtube 0.5% +0.3% Sify 0.5% -0.2%
>   13. Most Used Website for Specific Activities Vertical Top Website
> Vertical Top Website % Use % Use Most Most Emailing Yahoo / Gmail 45% / 44%
> Matrimony Bharatmatrimony 37% Instant Messaging Yahoo 38% Friendship/Dating
> Orkut 38% Job Search Naukri 44% Share Pictures Orkut 26% Online News Yahoo
> 21% Social Networking Orkut 53% Info Search – English Google 76%
> Professional Networking Orkut / Linkedin 24% / 24% Info Search – Local
> language Google 34% Video Sharing Youtube 32% Online Travel Buy IRCTC 43%
> Non-cricket Sports Espnstar 19% Games Zapak 41% Cricket content Cricinfo 27%
> Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo 18% / 17%
> Real Estate Makaan 23% Listen/stream Music Raaga 16% Business & Financial
> News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24% Online Share
> Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27% PC to PC Net Telephony
> Yahoo 29% Mobile content Yahoo 18% PC to Telephone Net Telephony Yahoo /
>  Skype 28% / 26% Cinema Tickets Google 19% PC to Mobile Messaging (sms)
> 160by2 21% Astrology Astrology 25% Net banking ICICI Bank 31% Download
> Movies Torrentz 35%
>   14. Report Details
>   15. List of Reports • The India Online 2009 package of reports has an
> ‘Overall Report’, which presents the broad level findings on various aspects
> of net usage (on the base of ‘all internet users’) • In addition there are a
> series of Supplementary Reports • Each supplementary report presents a
> specific ‘category level’ or ‘user segment level’ findings. Here the sample
> base is the ‘subset’ of internet users belonging to a specific user segment,
> or undertaking a specific online activity, and the report outlines their
> internet usage behavior and preferences
>   16. List Of Reports 1. Overall Report Category Supplementary Reports:
> (profiling users of top 5 websites) 19. Online Shopping User Segment
> Supplementary Reports: 20. Emailing 21. Instant Messaging / Chatting 2.
> Women on the net 22. PC to Mobile Messaging 3. Youth on the net (teenagers
> and young adults) 23. Job Search 4. Urban versus Rural net users 24.
> Matrimony 5. Net users by their socio-economic (SEC) profile 25. Info Search
> – English 6. Students on the net 26. Travel Booking 7. Corporate employees
> on the net 27. Social Networking 28. Professional Networking 8. IT
> professionals on the net 29. Friendship / Dating 9. Heavy online spenders on
> the net 30. Sharing Pictures 10. Bloggers on the net 31. Sharing Videos 11.
> Car owning net users 32. Online News 12. Two-wheeler owning net users 33.
> Business/Financial News 13. Credit card owners on the net 34. Financial Info
> (quotes, rates, indices, etc) 14. Net users by place of access (homes, place
> of work,
>  35. Online Share Trading cyber cafes) 36. Net Telephony (PC to PC, PC to
> Telephone ) 15. Net users by type of connection (broadband, dial-up, 37.
> Cinema Content etc.) 38. Book Cinema Tickets 16. Net users by city/town type
> (metros, urban uptowns, 39. Buy / Rent Movie CD/DVD emerging towns, and
> others...) 40. Sports Content (cricket, other sports) 17. Net users as
> financial investors 41. Online Music 18. Vernacular language net users 42.
> Online Games 43. Online Real Estate 44. Mobile Content Download 45.
> Astrology 46. Online Education / Learning Note: Completion of any supplement
> report is subject to collection of sufficient sample responses in the
> survey.
>   17. Pricing of Reports Report Price (Rs.)* Price (USD) * 12.36% service
> tax extra Main Report 100,000 3,500 Supplementary Report 100,000 each 3,500
> each Main + 1 Supplementary Report (list price) 200,000 7,000 Main + 2-4
> Supplementary Reports Less 15% of list price Less 15% of list price Main + 5
> or more Supplementary Reports Less 25% of list price Less 25% of list price
> Note - only supplement reports cannot be bought in isolation (without the
> main report). • Payment Terms : 50% advance, 50% after delivery of all
> reports • Delivery Timeline : Main Report – First Week of April 2009 :
> Supplementary Report – 1 week per report thereafter or from date of order,
> whichever is later • Report Delivery Format : PDF
>   18. Information Coverage Demographic and socio-economic profile of online
> Indians Gender, age, city (village), city type (village type), region
> Educational qualification, current occupation, industry of occupation,
> preferred language of reading, status in the household SEC (urban, rural),
> monthly household income, most expensive vehicle owned Household and
> financial asset ownership – home, land, TV, fridge, washing machine, AC,
> microwave, music system, DVD player, Ipod, camera, video recorder, tube
> well/pump, landline phone, mobile phone, computer, cable TV connection, bank
> account, demat account, fixed deposits, chit fund deposits, life insurance,
> medical insurance, debit card, credit card, mutual fund, shares, etc
> Currently running loan liabilities if any Net usage status and dynamics
> Years of experience in using the net Place of access (home, place of work,
> cyber café, transit, choupal/gram panchayat) Net usage details by the most
> preferred
>  place of access - type of connection, ISP subscribed to, frequency of
> usage, duration of usage, usage by day parts Daily time spent on net
> vis-à-vis on computer usage, watching TV, reading newspaper and listening to
> radio
>   19. Information Coverage Online activities undertaken and most used
> websites Popular online activities and their usage penetrations Most used
> websites at the overall level Most used websites for 30 popular online
> activities: Emailing Instant Messaging/Chatting Info Search (English) Info
> Search (Local Language) Job Search Astrology Travel Booking Online Shopping
> (other than travel products) News Financial Info (rates, quotes, etc.)
> Online Share Trading Real Estate Info Matrimonial Search Dating/Friendship
> Social Networking/Communities Sharing Pictures Sharing Videos PC to PC and
> PC to Phone based Net Telephony Professional Networking PC to Mobile
> messaging (SMS) Gaming Listen/buy Music Sports (cricket & non cricket)
> Cinema Content Buy/Rent Movies Downloading Mobile Content Net Banking Online
> education/learning
>   20. Information Coverage Online shopping behavior Penetration of online
> shoppers (search) and buyers (search and buy) Travel products bought and
> searched in last 1 year, search-to-buy ratios, frequency of buying and
> average monthly spends Non-travel products bought and searched in last 1
> year, search-to-buy ratios, frequency of buying and average monthly spends
> Modes of online payment used Motivations of buying online and problems faced
> while buying online Reasons for not buying online (for those who search
> only) Online marketing stimulus responded to (banner ads, search ads,
> virals, contest, e-mailers, newsletters) Internet usage in local Indian
> languages Popular languages of internet usage, most used websites for each
> of these languages Blogging & online community membership Proportion of
> internet users reading, commenting and owning blogs Proportion of internet
> users as members of online communities Main problems faced while surfing the
> Internet
>   21. Contact Details • Address : 3, Kehar Singh Estate, 1st Floor, Westend
> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 • Telephone :
> +91-11-29535098, +91-11-32451093, +91-9811256502 • Contact Person : Sanjay
> Tiwari • Email : san...@juxtconsult.com • Website : www.juxtconsult.com
>   22. Thank You!
>
>
>
>
>
>       Yahoo! India has a new look. Take a sneak peek
> http://in.yahoo.com/trynew

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