*The Outlook : "Help: This Is A Stub"*
http://outlookindia.com/article.aspx?272101 ( web version)

*Wikipedia is betting on its Indian language versions to drive growth*
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*The Fountainhead*
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** Wikipedia, a free online encyclopaedia that anybody can contribute to,
has 3.6 million articles in its English version*
** Over 60% of Wikipedia’s traffic comes from the US, Germany, Japan, the
UK, Canada, France*
** Big opportunities now in China, South Korea and India, where less than
10% of online population use Wikipedia now*
** Most popular Indian language Wikipedias: Hindi (97,013 articles), Marathi
(33,711), Tamil (32,439), Bangla (22,234) and Malayalam (18,193)*
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*Chances are you haven’t heard of Angika, or even realised you had heard it
being spoken. Indeed, the odds are greater you came across it online,
especially on Wikipedia. As the world’s most popular encyclopaedia seeks to
grow outside the West, it is lesser known languages like Angika—spoken
mainly in Bihar and Jharkhand—that the site promoters are betting on.
Currently in incubation, along with 19 other Indian language micro sites,
the Angika version should go live soon, joining the 20 operational Indic
Wikipedias like Hindi, Marathi and Tamil.*
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*India’s rising importance in the expansion plans of Wikimedia Foundation
(which oversees Wikipedia) is evident from the fact that its first office
outside the US is set to open—in Delhi. In a related development,
Mumbai-based documentary filmmaker Bishakha Datta has been appointed to
Wikimedia’s board of directors. It has also launched its first-ever ‘Campus
Ambassadors’ programme in Pune, modelled after universities in America where
teachers and students come together to contribute to Wikipedia. And it’s not
all research and details. Indians were also the sixth largest donors to
Wikimedia—they gave $1,93,000 dollars last financial year.*
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*It was inevitable, really. Wikimedia had little choice but to come to India
as growth in the West, or the ‘Global North’, tapers off. What began in 2001
as an idea to take as much information as possible to as many people in a
multitude of languages—all this for free—which gained spectacular success,
catapulting Wikipedia to the fifth most visited website, has now hit a
roadblock. As it finalised growth plans in February, just after celebrating
its 10th anniversary, it was clear that Wikimedia had to focus on the
‘Global South’ to keep growing. China was thought of as an alternative but
was dropped because of state censorship. India was a more obvious choice
with its “strong culture of free speech” and its numerous languages. “There
is a huge growth potential here...just look at the number of languages,”
says Datta. What also worked in India’s favour is the rapidly growing number
of Indians going online; there are currently over 11 million broadband
subscribers in the country. “More and more people will now begin accessing
the internet from their phones, not even their laptops,” she says. “And
India has over 750 million cellphone consumers.”*
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*A lot of this growth is going to come from India’s young. This is why they
are targeting students in Pune, known for its many educational institutes.
“Wikipedia editors throughout the world tend to be younger people who are
immersed in the world of information and learning. So we see college
campuses as the natural place for us to be,” says Hisham Mundol, a
consultant hired recently to oversee Wikimedia’s activities in India.
“Moreover, Pune’s student community comes from all over the country, making
it an ideal place for diversity and participation.” Diversification of
Wikipedia into different Indian languages is actually not just replicating
existing information on the English version but bringing in new information.
For instance, the Telugu entry on Alluri Sita Rama Raju, a freedom fighter
from Andhra Pradesh, is much more detailed, along with photographs, than the
one in English, points out Arjuna Rao Chavala, an administrator with the
Telugu Wikipedia.*
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*Of all the Indian language Wikipedias, the Malayalam one has especially
been noted for the quality of its articles. However, after the launch in
2002, it struggled with a tally of little over 400 entries till about 2005.
That changed as workshops in Kerala sought to raise awareness and create a
community of people who could generate reliable content. The number of
entries on the site has now gone up to over 18,000; the articles are more
detailed, with a high frequency of reliable citation. This has also
indigenised knowledge generation. “For a long time, most of the
contributions on Malayalam Wikipedia came from emigre Malayalis. But now we
have started receiving more contributions from Kerala itself,” says Tinu
Cherian, an editor with the site.*
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*The Malayalam Wikipedia also prospered because of indirect backing from the
previous Left Front government. It allowed Wikipedia to borrow content from
Sarvavijnanakosam, a state-sponsored encyclopaedia, and launched ‘School
Wiki’ in 2009, a website about the state’s schools and one that, like
Wikipedia, can be edited by anyone, including students. The government also
introduced a chapter on Wikipedia for students of classes VIII, IX and X.
“All these measures will indirectly ensure that we have a community of
people who can keep the Malayalam Wikipedia going,” says Shiju Alex, one of
the site’s administrators.*
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*“The key is greater awareness,” agrees Jayanth Nath, an administrator at
the Bangla Wikipedia. The version has as many as 150 active users but
strangely only 10 of them are from West Bengal. That’s because most users
are Bangladeshis, perhaps why the site didn’t have a single India-related
article till as late as 2007. “We have actually just finished a full-length
feature article on India,” says Jayanth, quite unselfconsciously. “Of
course, this also means that there is tremendous scope to grow.”*
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*In fact, it was the dearth of Wikipedians that set the rot in the Oriya
version of the encyclopaedia despite it being one of the first off the
blocks in ’02. “For eight years, there were no efforts made to generate
awareness or create a community. The entries just had titles, no text or
pictures and no citations,” says Subhashish Panigrahi in Bangalore, who’s
spearheading the resurrection drive. A repeat of the Oriya example is what
Bishakha fears the most. “We keep asking—will there be a community to create
Wikipedias, edit and sustain them always,” she says. This fear is at its
most menacing for languages like Angika, spoken mostly in the hinterland far
from the cities. “We have to reach out to people who have moved to urban
areas and have adopted technology, instil in them a pride of having an
encyclopaedia in their language,” says Mumbai-based Kundan Amitabh,
administrator for the Angika Wikipedia.*
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*The stakes in seeing Wikipedia succeed in India are high, not just for its
supporters, but in a way also for the country. For its fortunes are
intertwined with several factors: the survival and enrichment of Indian
languages, access to the Net, growth in literacy and especially the
development of computer interface. The day when Indian language Wikipedias
list their millionth article, it will be a hard-earned triumph not just for
the encyclopaedia but also for hundreds of millions of non-English speakers
in this country. Wikipedia, after all, is just a footnote in the larger
India story.*

Regards
Tinu Cherian
http://wiki.wikimedia.in/In_the_news#June_2011
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