*Bloomberg Business Week : Wikipedia India Office Will Help Boost
Fundraising, Founder Says*

*Wikipedia opened an office in India, its first outside the U.S., to better
reach the country’s 1.2 billion people after the online encyclopedia where
users contribute and edit entries added readers and had its most successful
fundraiser yet.*
*Wikipedia, created in 2001 and based in San Francisco, aims to strengthen
the service in Hindi as well as more than 20 local languages in India with
the office in New Delhi, the site’s co- founder Jimmy Wales said in an
interview. The site is also considering expanding in the Middle East and
North Africa to target Arabic communities.*
*To keep the online encyclopedia free and without advertising, Wikimedia
Foundation Inc., the non-profit organization that operates Wikipedia, has
held fundraisers since 2005. The foundation, which also operates sites in
languages such as French, Japanese, German, Hebrew, Arabic, Esperanto and
Russian, exceeded a target of raising $16 million in 50 days in January,
added to the annual budget of $20.4 million.*
*“Our vision is for people to have an encyclopedia in their own language
not their second language,” Wales said. The company is “very optimistic”
about the next fundraiser and is “not in financial crisis,” he said, adding
that “we do need money but we have a very orderly plan for that.”*
*Traffic continues to increase “pretty dramatically” with around 420
million people currently visiting the website every month, Wales said. That
compares with more than 340 million two years ago. “The readers are where
the bulk of the income comes from,” Wales said.*
*Wikipedia is the fifth-most visited website, only topped by sites of
Google Inc., Microsoft Corp., Facebook Inc. and Yahoo! Inc., according to
researcher ComScore Inc.*
*The foundation’s budget pays for the technology to run the site and for
programs to make it easier to use and encourage more participation. The
number of active editors and rate of article creation both peaked in 2007,
according to researchers at Xerox Corp.’s Palo Alto Research Center.*

Tinu Cherian

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