Heya all,
My friend who works as a Social Media analyst, sent this to me:
http://socialfresh.com/why-wikipedia-needs-marketers/
An exerpt:

The volume of content is growing, but the active contributors to maintain,
update and police those articles is shrinking. As this trend continues,
vandalism, bias, outdated information and blatant factual errors will run
even more rampant.

Marketers are the most motivated to maintain Wikis on subjects important to
them and invest the time in providing quality, well-verified content. We
can fill this gap* if we can learn to support Wikipedia’s encyclopedic
goals and follow the rules*.
Cheers,

-- 
Regards,
Srikanth Ramakrishnan.
Wikipedia Coimbatore Meetup on December 10th.
http://meta.wikimedia.org/wiki/Meetup/Coimbatore
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