For those I haven't met, I work at WMF on the team that manages mobile
The Vodafone ad was their own initiative (we didn't know about it in
advance). Since the ad doesn't use the Wikipedia logo, it doesn't need
approval to create. We see this happen a fair amount in other countries
too. These ads are good for creating exposure and awareness, but if a
company is willing to spend that money to advertise Wikipedia, we would
prefer to work with them on it to ensure accurate messaging. We did talk
with Vodafone since, and will be more directly involved in future creations.
This is completely independent of the Wikipedia Zero program that Gautam
noted, but bringing that to India is high priority, and we're working on
it. Nothing to say on that yet, but I hope soon.
> Message: 7
> Date: Wed, 16 May 2012 04:34:12 -0700
> From: Gautam John <gau...@prathambooks.org>
> To: Wikimedia India Community list
> Subject: Re: [Wikimediaindia-l] Vodafone advertisement -- Internet is
> fun, Wikipedia
> Content-Type: text/plain; charset=ISO-8859-1
> I wonder if the WMF push to get access to Wikipedia on mobiles has
> anything to do with this...
> Thank you.
> Wikimediaindia-l mailing list
> End of Wikimediaindia-l Digest, Vol 168, Issue 1
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