Isn't it too early to comment on the retention rate. We should give it some
more time right?
--
Srikanth.

On Wed, May 30, 2012 at 10:21 PM, Barry Newstead (WMF) <
bnewst...@wikimedia.org> wrote:

> Just a brief note on the 8% retention rate of a pilot that is not yet two
> months old and has the potential for significant further refinement and
> improvement.  This is a high retention rate based on data I've seen on
> general outreach events, where the rates of conversion to editing are very
> low (generally well below 5% in the analysis we've been doing in India
> since January), as many people have discussed on this list and elsewhere.
> The Wikipedia Education Program, where students have a rather deep
> introduction to Wikipedia, has seen a retention rate of only 4% after the
> end of the course.[1]
>
> [1] Report on recent research on Wikipedia Education Program in the
> Signpost
> http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-02-27/Recent_research
>
> Best,
> Barry
>
> --
> Barry Newstead
> Chief Global Development Officer
> Wikimedia Foundation
>
> On Wednesday, May 30, 2012 at 8:15 AM, Theo10011 wrote:
>
> Hi Arun
>
> On Wed, May 30, 2012 at 7:54 PM, Arun Ganesh <arun.plane...@gmail.com>wrote:
>
> Hi Theo, If we are trying something in India that chaps in SF have not
> concentrated on, i would not necessarily label it as a negative approach.
> Gut instinct tells me that fb, twitter outreach might be more successful
> here as we are riding the social wave with people just discovering and
> exploring the new world that smartphones and 3g open out to them.
>
> These platforms can easily extend the social collaboration that goes on in
> wikipedia to an extended audience if done properly. What i think would be
> useful way of measuring these things is to release statistics monthly on
> the number of retweets or shares that could indicate the actual reach of
> these outreach efforts. Util then however, this is nothing to boast about.
>
>
> Fair enough. And that might have been more of my point that this might not
> be the stage to boast about yet, along with de-prioritize social media for
> actual ground-level community work.
>
> Second, the metrics- acquisition cost and time spent as Gautam suggested
> are indeed more critical here. The metrics aren't hard to analyze, they
> were in the original email itself, instead of looking at retweets, number
> of likes or members, look at how many people edit, how many actually stick
> around. That was, what I went by at an acquisition/conversion rate of 8%.
>
> Third, as Ravishankar asks - if it is working why not try it? - it has
> been tried now, and it's not working so well, was my point. The entire
> result of the exercise could be imitated in a single workshop or mid-size
> meetup in 1 day. I am not saying it is not something to keep trying, but
> something not focusing on as a priority. This might be something to do in
> addition to regular activities, but not spend already limited resources on.
> The priorities might need to be re-aligned. That was more or less, my
> motivation.
>
> Regards
> Theo
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-- 
Regards,
Srikanth Ramakrishnan.
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