I am in
On Mon, Jun 12, 2017 at 4:49 PM, Ravishankar Ayyakkannu <
> We are beginning a unique creative project in India, and we would like
> your help.
> As you may know, recent research has shown that Wikipedia awareness is low
> across India. How low? Just 25% of 9,200+ Indians said they had heard of
> in a phone survey last year. Now, the Wikimedia Foundation is piloting ways
> to change this trend.
> Our goal is to measurably raise awareness for Wikipedia in India, so more
> people know what it is, and more people use it. This will help further
> power growth in Wikipedia’s relevance, adoption, and familiarity- all of
> which help our movement grow.
> So what is the Foundation doing? We are piloting the development of
> entertaining web videos that explain and promote Wikipedia. These short
> clips will work as videos on social media or as ads on promotional blogs,
> sites, and possibly TV.
> Why make videos? A consultation with Indian Wikimedians in December &
> January highlighted “social media posts” and “TV advertisements” as the top
> suggestions for promoting Wikipedia
> in India, after in-school activities. Because the Foundation is already
> working on education partnerships, we have decided to explore the combined
> impact of a social media + TV approach, and that requires videos.
> How can you help? Today, we are looking for volunteers to inform and
> review these promotional web videos. What does that mean specifically:
> Reading script ideas and providing topics that seem entertaining and
> Making sure creative choices (from characters to Wikipedia articles
> shown) are on-brand for Wikipedia in India
> Suggesting ways for making the web videos more applicable to community
> needs and use
> Volunteers would be on a small “promotion team” of 4-6 total people. They
> will work closely with Foundation staff like me and Zack McCune who is
> leading this project.
> What’s the commitment? About 1-2 hours a week for six weeks.
> How will we communicate? Mostly via email, with 1-2 video calls (Skype or
> Google Hangouts).
> What language will these promotional videos be in? Hindi! And that means
> volunteers do not need to speak English to participate in this pilot
> While we will have to choose only a few folks for this first pilot, we
> hope to expand the size of review teams as this becomes a more practiced
> process. We are looking for community members who have experience working
> in the media, are proficient in Hindi, and share a passion for registering
> diverse voices speaking for the movement. We would prefer that
> interested volunteers nominate themselves at the Hindi Wikipedia village
> and be endorsed by fellow community members to represent them.
> Zack and Ravi
> Manager, Strategic Partnerships, Asia
> Wikimedia Foundation.
> Mobile: +91-9986993336
> Skype: ravidre...@gmail.com
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