A box to tick that says "I'd like to add Gift Aid" followed by the small print
might increase donations, but Gif Aid itself is a little fiddly because you
have to fill in your name and address and confirm you understand the small
print.
It might also be worth making the link to "other ways to give" a little more
prominent.
Harry
________________________________
From: Chris Keating <[email protected]>
To: [email protected]
Sent: Wednesday, 30 November 2011, 18:54
Subject: Re: [Wikimediauk-l] Fundraiser update - and SMS donations
>
>>> Gift Aid of less than 10% is disappointing, I estimate that as only half
>>> the signups that we should be getting. Might be worth testing some different
>>> mechanics and wording there.
>>
>> Yes, that's one of the things we're aiming to do next.
>
>Out of interest, do we know what the "normal" rate of obtaining
>gift-aid for this sort of charitable campaign is?
I don't really think any such figure exists. Various charities will know their
own figures for % gift aid for online donations, but they don't publish it, and
even that figure wouldn't necessarily reflect what we should expect - our
average donation is quite low and we will get many donations from students etc
who might not pay income tax.
The overall, cross-channel, cross-sector benchmark is 40% of donations being
Gift Aidable, but that is so abstracted to be useless for practical purposes.
The main factor within our control is that currently we don't make it
particularly easy for people to give us Gift Aid declarations, and we are
working to streamline that process.
Chris
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_______________________________________________
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[email protected]
http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: http://uk.wikimedia.org
